I get it, someone in the marketing department that handles Ford's social media (Facebook - Meta) program thought this would be cute. Instead, it's cringey. To me, it looks as if a 56 year old was trying to post like a Zoomer. However, it seems that a lot of people took it as an insult to the intelligence of Ford's customer base. I don't think this is how Lee Iacocca would go about selling EVs to the American public.
If your effectiveness metric is engagement, this may have been a winner. Just don't read the replies, unless you're looking for some entertainment. My personal favorite is the guy with the Gen-2 SVT Lightning:
If your effectiveness metric is engagement, this may have been a winner. Just don't read the replies, unless you're looking for some entertainment. My personal favorite is the guy with the Gen-2 SVT Lightning: