The big red button should be a main electrical disconnect. Early builds (mules) have them. At least the ones did at Chrysler when I was there. It's just like any other safety switch you'll see in a manufacturing facility.
Still think they would be better off with a lightning.
I know these will sell in New England. Granted we have more rocky and hilly terrain, but with all that travel, I could see this thing being a decent trail rig. But here's what you get:
Selectable rear locker: works in 2wd and 4wd
Fox racing developed shocks
quality lift components
35" BFG tires
flared bed panels
flared fenders
and your choice of a 5.4 or a 6.2 later down the road.
And the sport truck deal has been done to death. Time to move forward.
And to those who think it will not sell. Sorry but, you need to take a long look at how many truck owners atleast lift and or put bigger tires on thier truck. This is the whole package for like $5k more than a loaded FX4. At the price, it's a great truck. Build a new F-150 that performs like the raptor, but with aftermarket parts... it will run you well above $60k....
Don't forget hill descent control and the off-road mode button.