They get paid by Ford Credit to send them finance deals. You had to finance through Ford Credit in order to get the "Ford Credit Retail Customer Cash" rebate of $1,000. You couldve financed $5000 or less, then paid it off before your first payment. Since you financed $10k, made a payment, then paid it off...the selling deal was able to collect more money from Ford.
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Finance managers are remarkably single minded about that!