Okay Ford...Genesis is coming with 3.3 365hp car- similar in size to Fusion....Now is the time to conquer the market with a 3.5 ecoboost with at least a 425 hp version awd car......Think about it!!!! You would dominate this market and leave GM, Dodge and foreign cars ..in the dust!!!! Remember Genesis planned for the 5.0 Tao engine and that may still be in the works...................