I think 39k is fair "IF" he can replace the car to the same standards it was when he dropped it off. This is a dealer, they should track down another GT500 and bring it to the standard that his car was in when he dropped it off. Hell the dealer could probably even save a few bucks in the process. Truth is, it doesnt matter if mods hold value, etc... The guy has a job, works hard to earn his money, took that hard earned money to the dealer, bought their product, obviously keeps bringing it to them for service since he has 2500 in service bills and it was wrecked while in their for service. Sounds like a pretty loyal and responsible customer to me. Make him happy. This was there mistake not his, he has been put out by their actions, he has every right to be a little picky. If the dealer called me and said he sorry but we wrecked your cobra, heres a check for the amount we decide, yeah I may or may not be happy with that $$$ amount. I think he has a right to be compensated with a upgraded vehicle or a few extra bucks. Show a little more loyalty to your customers and they will bring you more customers. This dealer could have spun this entire event in their favor for good press by going the extra mile.