Maybe I’ll in the minority but I truly love to haggle and the art errr dance of the back n forth when buying a car. Never paid msrp and refuse to.100% correct, Nick. I would bet that 90% of customers would want that exact scenario. I'll add that IMO they'd love to be able to visit a "manufacturer showroom" to see an optioned vehicle model they're interested in, and then either sit down at the dealership in a cubicle to order their specific vehicle, or go home and do it online. No sales pressure. Just let them order what they want. Make a deposit and apply any discounts/incentives, arrange financing and wait for the vehicle to be delivered. No pushing on the lot deals trying to clean up inventory, or those "extras" at the closing. Keeping it simple. I honestly expect this is ultimately where we're headed.
Look at how easy Carvana and Carmax have made selling your car. Give them your VIN, answer a few questions about the car, drive it to Carmax or have Carvana pick it up, and give you a check. In most cases it's that easy. It wasn't always that easy. I, for one, never liked to sell my cars privately. Too time consuming. But now, we can do it easily. So I can see the buying experience becoming more buyer-convenient and easy, as well.
Time will tell, but I've got a strong feeling on where ultimately this is going.