This! It's been said that Tesla could ditch their car manufacturing and still be a successful tech company. So IMO Ford, GM and others entering the EV arena isn't going to put much of a dent into Tesla, the tech company, financially.Tesla is a tech company first and a car company second. I agree that people that want a Tesla are going to get one because of the name and will most likely not buy another EV unless they truly care about the EV portion and not the brand name. Go to LA and you'll see what I mean.