Yep. Dishonest. See window sticker below.
http://fordlabels.webview.biz/webviewhybrid/WindowSticker.aspx?vin=1FTFW1R68CFB63681
MSRP is $54205. They mark them up 10k, call it MSRP, "discount" 5k and call it their special "Internet Price".
:nonono:
Woah that's cool that you could find the window sticker. Wonder how many people fall the price on the internet. All their other f150 are also rebated by a large amount so wonder how much those are marked up