I think the price is very fair. Assuming its correct these prices will likely drive down the price on used raptors a good bit. I have seen used ones for as much and more than this. Im really looking forward to seeing this new model.
http://www.autoblog.com/2016/07/23/2017-ford-f-150-raptor-pricing-leaked/
http://www.autoblog.com/2016/07/23/2017-ford-f-150-raptor-pricing-leaked/