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Modernizing a Classic | 2021 Mach 1 Mustang Gets an Updated Logo

Discussion in 'Front Page Articles' started by SID297, Jun 29, 2020 at 8:06 AM.

  1. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    Modernizing a Classic | 2021 Mach 1 Mustang Gets an Updated Logo

    2021_Mach_1_Logo_011.jpg

    While the design and engineering teams were busy making the all-new Mustang Mach 1 the most track-capable 5.0-liter Mustang ever built, Dave Mahoney, Ford design manager, and his team of graphic designers were obsessing about how to modernize its classic logo.

    Mahoney and his team drew inspiration from their design colleagues – as they were working on the new Mach 1’s interior and exterior – who were writing a new chapter of Mach 1 history themselves by paying homage to the vehicle’s past while looking toward the future.

    “From a brand standpoint, that vintage Mach 1 logo has such a classic look, there was a lot that we didn’t want to lose,” said Mahoney. “The unique letters, the outline – it was important to keep those features. What we did do is make it more modern, which really suits the new car.”

    The graphic design team incorporated an updated, bolder sans-serif font to achieve a more modern look. The nod to the past comes largely in the form of the playful letter styling, which includes the easily identifiable down-sized lowercase “h.”

    “When a nameplate like a Mach 1 comes back, you need to play up the heritage, but we didn’t want this to be a retro badge,” said Dean Carbis, Ford chief designer. “We wanted it to be modern, while still calling back to the original. I think the team nailed it.”

    The updated logo appears in various places on the new Mach 1, including on the hood stripe, front fenders and rear appliqué, on the strut tower brace under the hood, as well as inside on the door sills, digital instrument cluster and center stack touch screen during vehicle startup. An etched dash badge shows the new logo along with every vehicle’s unique identification number.

    The limited-edition 2021 Mustang Mach 1 will arrive in U.S. and Canadian Ford dealerships next spring.

    2021_Mach_1_Logo_001.jpg 2021_Mach_1_Logo_009.jpg 2021_Mach_1_Logo_010.jpg 2021_Mach_1_Logo_003.jpg 2021_Mach_1_Logo_004.jpg 2021_Mach_1_Logo_005.jpg 2021_Mach_1_Logo_006.jpg 2021_Mach_1_Logo_007.jpg 2021_Mach_1_Logo_008.jpg
     
  2. 98 svt

    98 svt Well-Known Member Established Member

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    RALPH R likes this.
  3. CobraBob

    CobraBob Authorized Vendor Premium Member Established Member

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    They want to remind you, in case you forget, that you own a Mach 1. LOL. Yeah, a bit of an overkill, but I do think they nailed the logo. Ford did something right.
     
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  4. PhoenixM3

    PhoenixM3 Hello Kitty Slayer Established Member

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    Well, they used MiLleNiAl FoNt and odd use of capital letters.
     
  5. RedVenom48

    RedVenom48 Ghost Editor-In-Chief Premium Member Established Member

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    The almost beat Shelby out for badge whoring. ALMOST.
     
  6. Corbic

    Corbic Well-Known Member Premium Member Established Member

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    Well the car is just a badge job...
     
  7. CobraBob

    CobraBob Authorized Vendor Premium Member Established Member

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    The letters are proper upper/lower case....Mach 1. But the height of the lower case character are the same height as the cap 'M', making the 'c' look like a cap 'C'. I still like it, though.
     
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  8. Sonic605hp

    Sonic605hp Resident Prick. Established Member

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    Most track capable? More so than a 350R? Am I the only one confused? And if the car is such an earth shaker (pun intended) that there needs to be a conversation about the logo? I think they should have stuffed the 7.3 and a stick in there and made some REAL noise.... and paid tribute to the big block Mach. Just a thought from a Mustang guy..... then maybe people would have been excited for this car. I haven't read any comments saying they had to have it like a 350 or 500.
     
    Last edited: Jun 29, 2020 at 7:23 PM
  9. Corbic

    Corbic Well-Known Member Premium Member Established Member

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    *Mustang GT 5.0

    Read it carefully
     
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  10. Sonic605hp

    Sonic605hp Resident Prick. Established Member

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    I did... in my mind a 5.0 based engine with a CPC is still 5.0 based. I'm hard headed. They could have done soooooo much better with this car. Don't call a GT a Mach 1.... at least the last gen had the Cobra engine....a far cry from the GT of the day.

     
  11. Corbic

    Corbic Well-Known Member Premium Member Established Member

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    Agreed. Last one had 4V, SRA, Automatic option and Hoodshaker - separating it from being just a badged Cobra.

    I feel the option with this car would have been a GT with a DSG trans and optional drag wheel/tire package.

    You have the GT350, aka 99/01 Cobra, GT500, aka Terminator and then thr Mach 1 slotting in as a more street/strip Mustang.

    I think modern Ford absolutely detests the drag strip and is likely a bunch of liberal twats who look down on "redneck drag racers".
     

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