Little backstory too..
Apparently the CEO financed the ad on his own against the wishes of his family and friends.
From his twitter posts:
my name is Ilan, CEO of Egard. The only reason I attached my company to this (i made this video alone) was because I wanted it to respond in the strongest way possible and the thing that matters to me is the company I built for my father.
In another tweet he said he was going to originally release it anonymously.
I was told it would ruin my brand... I spent my own money on it not my brands. I had a four hour fight with family and friends about how bad an idea this was but I put my brand behind it because I refuse to feel censored and believe in the message. That's it.
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