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Bronco Production Officially Starts | Dealer Shipments Begin

Discussion in 'Front Page Articles' started by SID297, Jun 15, 2021.

  1. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    Bronco Production Officially Starts | Dealer Shipments Begin

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    • Production of the all-new 2021 Ford Bronco is underway at the Michigan Assembly Plant; the two-door and first ever four-door models are now on their way to Ford dealerships across America
    • Ford has invested $750 million and added approximately 2,700 direct jobs at the Michigan Assembly Plant to build the sixth-generation Bronco
    • A 1.7 million square foot Modification Center, adjacent to Michigan Assembly Plant, will offer Bronco two- and four-door model customizations including safari bar, roof racks, exterior graphic packages and additional accessories as more are added to the catalog
    • Watch the Bronco Celebration, available beginning today at 10 a.m. EDT, for an immersive Bronco launch experience
    WAYNE, Mich., June 15, 2021 — The Bronco is back and ready for adventure. After 25 years, the Built Wild and always 4x4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done. The all-new two-door and first-ever four-door Bronco models are now on the way to Ford dealerships nationwide.

    Outdoor enthusiasts are more than ready. More than 125,000 Broncos orders have been placed, with a total of more than 190,000 reservations in the U.S. and Canada to date, plus and Bronco Roadeo off-road adventure playgrounds are ready to roll.

    “We know the fans have been waiting for the Bronco – and we’re so excited to bring it back,” said Suzy Deering, Ford chief marketing officer. “And this Bronco is better than ever. We’re staying authentic to Bronco’s goes-over-any-terrain heritage and have leveraged the brand’s Built Wild innovative design, durability and advanced off-road capability to get the most out of every adventure in the wild.”

    As the flagship and icon of the Bronco brand, Ford’s new outdoor brand of Built Wild and only 4x4 vehicles, the all-new 2021 Ford Bronco is ready for adventure. Built with rugged durability, this vehicle has the confidence to go over any-type of terrain (G.O.A.T). Several different models are available and are designed around different types of adventure, with the base model starting at $29,995.

    In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of a fun and versatile off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos.

    Now the Ford Bronco is back home rolling off the line at Michigan Assembly Plant. The all-new sixth-generation 2021 Bronco two-door and first-ever Bronco four-door model are being shipped to dealers and then to customers who started their journey with a reservation last summer.

    “We have the most skilled workforce in America working in a plant that’s state-of-the-art,” said John Savona, vice president, manufacturing and labor affairs. “It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”

    Ford’s UAW Partners Agree – and are proud be part of the historic launch.

    “Once again UAW members are excited to build one of the most iconic vehicles in automotive history as the full-size Ford Bronco launches production,” said Gerald Kariem, UAW vice president and director of the Ford department. “This American automotive staple is crafted right here in Michigan by UAW members and will continue the innovative nameplate with quality and pride. UAW members are proud to launch this long awaited re-birth applying new technology and utility to one of the most innovative brands in Ford’s storied history.”

    Ford is committed to building in America and assembles more vehicles in the United States than any other automaker. The largest employer of U.S. hourly autoworkers, Ford has added approximately 2,700 jobs at Michigan Assembly Plant to build as many vehicles as possible, bringing total employment to approximately 4,900 people.

    The Modification Center is a 1.7 million square foot facility — formally the Wayne Assembly Plant — right next door to Michigan Assembly Plant. Bronco customers will be able to opt into modifications including roof racks, a front bumper safari bar and exterior graphic packages, just to name a few, which will be factory-installed at the Modification Center.

    Bronco owners can also choose from an extensive lineup of more than 200 factory-backed accessories added at the dealership for maximum personalization. The modular design of the Bronco allows for a vehicle as unique as each customer.

    For an immersive behind-the-scenes Bronco launch experience, watch the Bronco Celebration, available beginning today at 10 a.m. EDT. National Public Radio correspondent Sonari Glinton, host of the Bring Back Bronco podcast, interviews various Ford team members involved in the Bronco launch as well as Bronco reservation holders in the new Modification Center.

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    Last edited: Jun 15, 2021
  2. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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  3. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    2021_Bronco_Production_021.jpg
     
  4. DriftwoodSVT

    DriftwoodSVT 2020 F250 7.3L Tremor Established Member

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    Love how these looks! Just wish they had a V8 option, like the old ones had the 5.0 and 5.7.
     
  5. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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  6. me32

    me32 BEASTLY SHELBY GT500 TVS Moderator

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    Never know the 5.0 could be an option one day.
     
  7. SSSSSSSSSSSSVT

    SSSSSSSSSSSSVT Well-Known Member Established Member

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    Is this an ADM celebration?
     
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  8. PhoenixM3

    PhoenixM3 Hello Kitty Slayer Premium Member Established Member

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    Thought the big motor was a 5.8......
     
  9. DriftwoodSVT

    DriftwoodSVT 2020 F250 7.3L Tremor Established Member

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    Whatever, the 351.
     
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  10. PhoenixM3

    PhoenixM3 Hello Kitty Slayer Premium Member Established Member

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    Better yet the 7.3
     
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  11. BlksvtCobra01

    BlksvtCobra01 Deplorable and Proud Established Member

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    Awesome they’re finally producing them. Stupid the assembly workers have to wear diapers on there face still. I saw a two door on the platform being loaded on a Reliable carrier truck in the Meijer parking lot in my city with a Michigan MFG plate on it. I saw a black four door too.

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  12. andymarkv

    andymarkv Well-Known Member Established Member

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    I am 100% sure I saw an orange 4 door headed west on I-86 near Corning NY yesterday.
    Have any of these actually been delivered yet?
    It was traveling in the opposite direction so I couldn't see if it had manufacture's plates on it.
    It definitely had the sasquatch package and was in the hammer lane traveling at speed. Looked AWESOME going down the road!
     
  13. andymarkv

    andymarkv Well-Known Member Established Member

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    Double post..
     
  14. DSG2003Mach1

    DSG2003Mach1 Premium Member Premium Member Established Member Single Barrel Sirs

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    Cant wait to see these out and about
     
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  15. CobraBob

    CobraBob Authorized Vendor Premium Member Established Member Single Barrel Sirs

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    That’s great news. I, as well, can’t wait to start seeing them out in the wild.


    Sent from my iPhone using svtperformance.com
     
  16. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    Those are probably press cars.
     
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  17. Bensin

    Bensin Active Member Established Member

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    LOL! 20 min video. I dont have the time now. But guessing celebration of transition to shipping?
     
  18. ON D BIT

    ON D BIT Finish First Established Member

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    Can they make 60k tops in a year?

    7.3 is smaller;)
     
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  19. SID297

    SID297 OWNER/ADMIN Staff Member Administrator

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    I like when they are they are talking about reliability they show an image of the toughest, most reliable, longest lasting engine Ford has ever built (and possibly that has ever been built by any manufacturer):

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  20. 35thPonyGT

    35thPonyGT Schwing! Established Member

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    I loved my 300. The whole truck fell apart before the engine even skipped a beat
     
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