Ford has to get inventory to the dealers. More people are ordering, but a hell of a lot more are just sitting on the sidelines waiting, my opinion.
Ford Motor U.S. retail sales drop 38% in July, EV sales gain 58%
Ford Motor U.S. retail sales drop 38% in July, EV sales gain 58%
- Ford Motor (F -2.3%) reports U.S. sales down 31.8% Y/Y to 120,053 vehicles in the month of July.
- Truck sales was down 27% Y/Y to 72,574 units, Car sales down 74.5% Y/Y to 4,365 units, and SUVs -27.3% Y/Y to 43,114 units.
- Total retail sales -37.7%: Truck -34.5%, Cars -78.7% and SUV -30.5%.
- Ford’s electrified vehicle sales were up 57.5% on sales of 9,103 vehicles with expanding presence in California; Mustang Mach-E sales were up 15.8% to 2,854 and F-150 PowerBoost Hybrid sales up 23.4% to 4,498 compared to June.
- F-150 Lightning reservations exceeded 120,000.
- "In addition to the sales we delivered in July, our retail order bank increased over 70,000 units, excluding our Bronco and Maverick retail orders, which is 10 times higher than we were a year ago. Our newest products, including F-150 PowerBoost, Mustang Mach-E, Bronco and Bronco Sport, are conquesting at a rate that is almost 14 points higher than Ford overall. With our strong portfolio of new products, robust transaction pricing and a big order bank, we are perfectly positioned for significant growth as the semiconductor chip situation improves," says Andrew Frick, vice president, Ford Sales U.S. and Canada.
- In the earnings result announced last week, Ford boosted its expectation for full-year with volumes expected to increase by about 30% sequentially.