I get it but don't get it, regarding the social media influence.
Cool, some guy has a YT channel who talks about his GT. 99.9% of his followers could not afford a GT, let alone be on that list. Was it some idea that some SMW would kiss Fords ass on their channel/page and in turn some random dude would want to buy a Ford Focus?
I agree.
BUT, 99.9% of the world population can't afford a Ford GT.
More views of the car = more marketing for Ford.
If they sell it to a guy and it sits in their basement for 50 years...a handful of people have seen it.
If they sell it a guy who has 25mil followers on Instagram, 25mil people saw it in the matter of seconds.