Yeah, similar for sure.
You can sell it for as much or little as you want...just can't advertise that. Advertising has to be at MSRP sales price, period.
I remember whose product I'm selling...I also remember I've already paid for the product before it gets delivered to my store... so essentially I'm selling my product.
Also, you can factory order vehicles at whatever pricing the manufacturer is setting at that time. If you order on Jan 10th and the MSRP is $55,000 and there's a $5,000 rebate.... when it comes in on May 30th, you either pay the $50,000, or if the rebates are better when it shows up, you get the benefit of that.
I had Super Duty customers last year that were price protected by $10,000 or so from the beginning of the model year until the end when it showed up.
local dealer had 40 lightnings sold to a fleet account, Ford could not build them for that MY, they did NOT get the price protection and the cost went up significantly when they had to convert the order to the next MY.. maybe thats just an EV thing, i dunno.. I ordered my 23 transit last July and still hasn't been built.. $65k MSRP for a loaded work van.. every couple of months i get an email from Ford, "yea we're sorry, covid and supply chain issues, blah blah blah" It's literally a joke now when i get the emails.