I have to agree. The Ranger is absurdly high priced when you option it out. Like not far from an F150. The Maverick however offers the entry price point very close to what a new Ford Explorer was in 1992. That is a hard act to pull off, 30 years later.Cost, and if I'm not mistaken I think I read somewhere it actually has more back seat space than the ranger. It's something like a $10,000 difference between a awd/ecoboost maverick and a 4wd crew cab ranger. I think the xlt maverick is also fitted with more features than an xlt ranger standard. But again I haven't done enough research to know for sure.