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Cobra Forums
2013-14 Shelby GT500
"The ZL1 name should be protected"
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<blockquote data-quote="thePill" data-source="post: 11569750" data-attributes="member: 119504"><p>Thanks for the post Tob, $3000 cash back is huge. The 2012 stock is probably getting pretty slim at this point. I never really understood why some cars have incentives before production... I received $2000 back on a 2011 at the time I ordered it on 8 March 2010. Sometimes incentives are initiated as a type of MSRP adjustment on elderly models. After R&D, cost of parts and cost of production has bottomed out, lowering the MSRP would be suicide. Simply increase the MSRP slightly year over year to recoup the cost of upgrades and then offer a cash back.</p><p></p><p>There is less butt hurt for those that bought a 2011 at $30,000 with a $2000 cash back... While a 2012 owner paid $31,000 and got $3000 cash back.</p></blockquote><p></p>
[QUOTE="thePill, post: 11569750, member: 119504"] Thanks for the post Tob, $3000 cash back is huge. The 2012 stock is probably getting pretty slim at this point. I never really understood why some cars have incentives before production... I received $2000 back on a 2011 at the time I ordered it on 8 March 2010. Sometimes incentives are initiated as a type of MSRP adjustment on elderly models. After R&D, cost of parts and cost of production has bottomed out, lowering the MSRP would be suicide. Simply increase the MSRP slightly year over year to recoup the cost of upgrades and then offer a cash back. There is less butt hurt for those that bought a 2011 at $30,000 with a $2000 cash back... While a 2012 owner paid $31,000 and got $3000 cash back. [/QUOTE]
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2013-14 Shelby GT500
"The ZL1 name should be protected"
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