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SVTPerformance's Chain of Restaurants
The Greasy Spoon
Royal Purple - Hollywood
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<blockquote data-quote="oldmodman" data-source="post: 13440359" data-attributes="member: 10303"><p>Product placement is a HUGE business here in Hollywood.</p><p></p><p>A ten second on screen shot could be worth millions in sales. And the money flows getting a product on screen. Might just be a truck driving by in the background while the main characters are sitting at an outdoor cafe, or it could be incredibly blatant, where a line of dialog is inserted mentioning a product.</p><p></p><p>The people that negotiate placement contracts can make tens of millions of dollars doing this type of work.</p><p></p><p>And don't forget the subliminal placements. Now that so many theaters are video based a flicker of a product can be shown on the screen during a particular showing and replaced with something different for the next.</p></blockquote><p></p>
[QUOTE="oldmodman, post: 13440359, member: 10303"] Product placement is a HUGE business here in Hollywood. A ten second on screen shot could be worth millions in sales. And the money flows getting a product on screen. Might just be a truck driving by in the background while the main characters are sitting at an outdoor cafe, or it could be incredibly blatant, where a line of dialog is inserted mentioning a product. The people that negotiate placement contracts can make tens of millions of dollars doing this type of work. And don't forget the subliminal placements. Now that so many theaters are video based a flicker of a product can be shown on the screen during a particular showing and replaced with something different for the next. [/QUOTE]
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SVTPerformance's Chain of Restaurants
The Greasy Spoon
Royal Purple - Hollywood
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