Does anybody have any opinions one way or the other on the new Mr. Clean Autodry product? Supposedly, it eliminates the need for hand-drying entirely, windows included. I did a Web search and found an article about the marketing of the product, a bit of which I'll excerpt below. Also, here's a link with company info:
Link to Mr. Clean Autodry
Regards,
Frank
Autodry, a homegrown product that took more than three years to develop, will pull in $100 million in its first year, Mr. Gilbreath predicted. Not surprisingly, Procter is putting a lot more effort and money behind it.
The product attaches to a garden hose and uses special soaps and filters to keep water from beading on car surfaces. A starter kit, good for about three washes, is intended to retail for about $19.99. Soap and filter refills will go for $4.99 each.
Mr. Gilbreath conceded that all auto-wash products claim to leave no spots, so he said he turned to colleagues at Procter's Old Spice division to find out how to dispel healthy male skepticism. The Old Spice answer: endorsements, guarantees, race cars and technology.
Autodry's marketing stresses those points. The product package includes the logo of Pur, Procter's brand of water filter, as well as a "Motor Trend approved" logo — the automotive equivalent of a Good Housekeeping seal. Procter is offering a one-year money-back guarantee.
Although Autodry will not be shipped to retailers until January, Procter is already running 60-second and 120-second spots on CMT (Country Music Television) and ESPN, which include a toll-free telephone number for orders. Procter is sponsoring a Mr. Clean Autodry race car, to be driven by Wally Dallenbach, a retired Nascar driver turned NBC racing sportscaster..
Link to Mr. Clean Autodry
Regards,
Frank
Autodry, a homegrown product that took more than three years to develop, will pull in $100 million in its first year, Mr. Gilbreath predicted. Not surprisingly, Procter is putting a lot more effort and money behind it.
The product attaches to a garden hose and uses special soaps and filters to keep water from beading on car surfaces. A starter kit, good for about three washes, is intended to retail for about $19.99. Soap and filter refills will go for $4.99 each.
Mr. Gilbreath conceded that all auto-wash products claim to leave no spots, so he said he turned to colleagues at Procter's Old Spice division to find out how to dispel healthy male skepticism. The Old Spice answer: endorsements, guarantees, race cars and technology.
Autodry's marketing stresses those points. The product package includes the logo of Pur, Procter's brand of water filter, as well as a "Motor Trend approved" logo — the automotive equivalent of a Good Housekeeping seal. Procter is offering a one-year money-back guarantee.
Although Autodry will not be shipped to retailers until January, Procter is already running 60-second and 120-second spots on CMT (Country Music Television) and ESPN, which include a toll-free telephone number for orders. Procter is sponsoring a Mr. Clean Autodry race car, to be driven by Wally Dallenbach, a retired Nascar driver turned NBC racing sportscaster..