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SVTPerformance's Chain of Restaurants
Road Side Pub
Mountain Dew Baja Blast!
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<blockquote data-quote="caveeagle" data-source="post: 14154924" data-attributes="member: 128063"><p>At best, I will call this comment 'uninformed'. Its true that the Mountain Dew brand has always been strong. But to say that its Pepsi's only brand that "sells well" is just silly. I could go on, and on with stats on market share and the competetive world of beverage sales, but those are just fluid statistics that can be twisted many different ways. Pepsico is a huge company with MANY 'billion dollar' brands that it sells. The Baja Blast play is just a partnership between TB and the bottlers to a)answer customer demand, and b)drive a little more business for both companies.</p><p></p><p>I can tell you that in most regions, when pricing is at parody, and customers have true brand choice (ie: convenience stores), 20oz Pepsi and Mtn Dew BOTH outsell 20 coke.</p></blockquote><p></p>
[QUOTE="caveeagle, post: 14154924, member: 128063"] At best, I will call this comment 'uninformed'. Its true that the Mountain Dew brand has always been strong. But to say that its Pepsi's only brand that "sells well" is just silly. I could go on, and on with stats on market share and the competetive world of beverage sales, but those are just fluid statistics that can be twisted many different ways. Pepsico is a huge company with MANY 'billion dollar' brands that it sells. The Baja Blast play is just a partnership between TB and the bottlers to a)answer customer demand, and b)drive a little more business for both companies. I can tell you that in most regions, when pricing is at parody, and customers have true brand choice (ie: convenience stores), 20oz Pepsi and Mtn Dew BOTH outsell 20 coke. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Mountain Dew Baja Blast!
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