Did you guys catch this?
The Dodge Challenger just became available for customers to pre-order on December 3, but Dodge has already received 6,000 deposits — 4,300 on the first day alone. If earlier reports are accurate — which had the first production run pegged at 5,000 units — the waiting list already exceeds initial supply.
And that waiting list will only get longer, predicts the automaker. “This is unprecedented,” said Mark Mallie, Challenger Brand Manager – Dodge Marketing. “Customers were actually coming to us and pushing us, so we thought this was a good time to take pre-sale orders.”
500hp for $40k. Hmmmm.
The Dodge Challenger just became available for customers to pre-order on December 3, but Dodge has already received 6,000 deposits — 4,300 on the first day alone. If earlier reports are accurate — which had the first production run pegged at 5,000 units — the waiting list already exceeds initial supply.
And that waiting list will only get longer, predicts the automaker. “This is unprecedented,” said Mark Mallie, Challenger Brand Manager – Dodge Marketing. “Customers were actually coming to us and pushing us, so we thought this was a good time to take pre-sale orders.”
500hp for $40k. Hmmmm.