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SVTPerformance's Chain of Restaurants
Road Side Pub
Current New Vehicle Market
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<blockquote data-quote="13COBRA" data-source="post: 16768088" data-attributes="member: 138337"><p>30-40%.</p><p></p><p>Ford, and other manufacturers, are planning to go to an order system that takes 4-5 weeks start to finish. Kinda like what they do with their parts availability. They want a perfect match for sales volume being produced regularly. Prevents stockpiles of vehicles, prevents them from having to give away huge incentives, lowers costs on dealers for holding inventory.</p><p></p><p>Volume dealers will utilize the Customer Order Verification Program (Ford) and will still sell volume. It will become MUCH more about choosing who to deal with (customer choosing experience) rather than seeing who has the inventory. This part, I'm actually very excited about. Gives small/medium sized dealers in smaller markets the same potential as larger dealerships in huge metros.</p><p></p><p>Studies over the last two years indicate that consumers are willing to wait 6-8 weeks, up to 12 weeks for the vehicle they want rather than settling for one on the lot that either has more or less equipment than they ideally want. Yes, there will be plenty of people who need something today, that can't wait. But for 90% of new vehicle purchases, whether it's purchased today or in 6 weeks, it's all the same. There have been tens of thousands of consumers surveyed and over 80% show that they have no problem waiting up to 8 weeks. 12% will wait 12 weeks. I believe it was 6 or 8% that weren't willing to wait longer than a week.</p><p></p><p>Your example is perfect. I'd all but guarantee if your wife had the opportunity to buy a Blue ST today....or wait 6 weeks to get a red one, she'd wait on the red one.</p><p></p><p></p><p>I mean, that's illegal. I would've sued them.</p><p></p><p></p><p></p><p>That's possible too...probably depends on your order specs, how many orders (non-reservation holders) they have ahead of you, etc.</p></blockquote><p></p>
[QUOTE="13COBRA, post: 16768088, member: 138337"] 30-40%. Ford, and other manufacturers, are planning to go to an order system that takes 4-5 weeks start to finish. Kinda like what they do with their parts availability. They want a perfect match for sales volume being produced regularly. Prevents stockpiles of vehicles, prevents them from having to give away huge incentives, lowers costs on dealers for holding inventory. Volume dealers will utilize the Customer Order Verification Program (Ford) and will still sell volume. It will become MUCH more about choosing who to deal with (customer choosing experience) rather than seeing who has the inventory. This part, I'm actually very excited about. Gives small/medium sized dealers in smaller markets the same potential as larger dealerships in huge metros. Studies over the last two years indicate that consumers are willing to wait 6-8 weeks, up to 12 weeks for the vehicle they want rather than settling for one on the lot that either has more or less equipment than they ideally want. Yes, there will be plenty of people who need something today, that can't wait. But for 90% of new vehicle purchases, whether it's purchased today or in 6 weeks, it's all the same. There have been tens of thousands of consumers surveyed and over 80% show that they have no problem waiting up to 8 weeks. 12% will wait 12 weeks. I believe it was 6 or 8% that weren't willing to wait longer than a week. Your example is perfect. I'd all but guarantee if your wife had the opportunity to buy a Blue ST today....or wait 6 weeks to get a red one, she'd wait on the red one. I mean, that's illegal. I would've sued them. That's possible too...probably depends on your order specs, how many orders (non-reservation holders) they have ahead of you, etc. [/QUOTE]
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Current New Vehicle Market
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