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SVTPerformance's Chain of Restaurants
Road Side Pub
Current New Vehicle Market
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<blockquote data-quote="CobraBob" data-source="post: 16730180" data-attributes="member: 6727"><p>Reading a legal definition of bait and switch below, your example in bold face fits the definition of bait and switch exactly. Key being the dealer doesn't have the advertised model nor can they get it. My head is clear on that now.</p><p></p><p>The second one (in red) is called a "loss-leader" sale. Different from a bait and switch. </p><p></p><h3><u>Bait and Switch</u></h3><p>A “bait and switch” takes place <u>when a seller creates an appealing but ingenuine offer to sell</u> a product or service, <u>which the seller does not actually intend to sell.</u> This initial advertised offer is “the bait.” Then the seller <u>switches customers from buying <strong>the advertised product</strong> or service that the seller initially offered into buying a <strong>different product </strong>or service</u> that is usually at a higher price or has some other advantageous effect to the advertiser. This is the “switch.” Normally, the switched product that the consumer buys is usually at a higher purchase price, an increased profit for the seller, or may have a less marketable characteristic than the product advertised.</p></blockquote><p></p>
[QUOTE="CobraBob, post: 16730180, member: 6727"] Reading a legal definition of bait and switch below, your example in bold face fits the definition of bait and switch exactly. Key being the dealer doesn't have the advertised model nor can they get it. My head is clear on that now. The second one (in red) is called a "loss-leader" sale. Different from a bait and switch. [HEADING=2][U]Bait and Switch[/U][/HEADING] A “bait and switch” takes place [U]when a seller creates an appealing but ingenuine offer to sell[/U] a product or service, [U]which the seller does not actually intend to sell.[/U] This initial advertised offer is “the bait.” Then the seller [U]switches customers from buying [B]the advertised product[/B] or service that the seller initially offered into buying a [B]different product [/B]or service[/U] that is usually at a higher price or has some other advantageous effect to the advertiser. This is the “switch.” Normally, the switched product that the consumer buys is usually at a higher purchase price, an increased profit for the seller, or may have a less marketable characteristic than the product advertised. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Current New Vehicle Market
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