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SVTPerformance's Chain of Restaurants
The Greasy Spoon
Brake Fluids, What Brands Are easy For You To Find?
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<blockquote data-quote="46-062" data-source="post: 11798040" data-attributes="member: 136719"><p>Oh, I almost forgot. When did the unscientific testing of an unknown weekend boy-racer become SOLID PROOF?:lol:</p><p></p><p>Look up the word anecdotal.:beer:</p><p></p><p>Better yet, your "Thread Link" connects to a thread about motor oil for GT500s. The subject here is brake fluid.</p><p></p><p>Despite your attitude, i have decided to spend my valuable time and bandwidth in an attempt to increase your sales.</p><p></p><p>1. Never get into an argument with a potential customer.</p><p></p><p>2. Never use 3rd party testing or reviews unless you comprehend them. Your choice of AMSOIL DOT 4 review was piss-poor for the reasons I mentioned. If the reviewer was Jeff Gordon or Fernando Alonso or an ex-Ford brake engineer, you'd have something. If the a bunch of amateurs who race with your reviewer all switched to AMSOIL, you'd have something. If 90% of the local SCCA chapter switched to AMSOIL, that would be really cool. One nobody who didn't use scientific methodology in in testing mean jack.</p><p></p><p>3. Why don't you provide a few free bottles of AMSOIL DOT 4 to a local SCCA chapter or any other amateur racing group on the condition that each member write a note about his experience with your product? Give away twenty bottles, collect 20 comments. If only half liked AMSOIL better, you could say, "After trying AMSOIL DOT 4 racing brake fluid at open track day at XYZ raceway, ten members of SCCA chapter preferred it to their old brand!"</p><p></p><p>4. Learn the art of underselling. You oversell like a cheap streetwalker and don't even know it. "Ate is a great fluid. AMSOIL has a DOT 4 fluid that several of my customers use on the track. it's more expensive so it's not for everybody, but the guys on the track swear by it and you might want to give it a try."</p><p></p><p>5. Don't give out the specs or price until somebody asks. </p><p></p><p>6. Always identify yourself as an Amsoil Dealer when your posts contain information or opinions about AMSOIL. If you don't, somebody like me who doesn't know you from Adam will figure it out and think you're a dick like every other snake oil selling AMSOIL Dealer.</p><p></p><p>7. I happen to believe AMSOIL products are very high quality but have never purchased any because of the multi-dick-level marketing scheme the company chose to embrace.</p><p></p><p>8. You haven't done anything to change the image of the Dick AMSOIL Dealer. Try harder.</p></blockquote><p></p>
[QUOTE="46-062, post: 11798040, member: 136719"] Oh, I almost forgot. When did the unscientific testing of an unknown weekend boy-racer become SOLID PROOF?:lol: Look up the word anecdotal.:beer: Better yet, your "Thread Link" connects to a thread about motor oil for GT500s. The subject here is brake fluid. Despite your attitude, i have decided to spend my valuable time and bandwidth in an attempt to increase your sales. 1. Never get into an argument with a potential customer. 2. Never use 3rd party testing or reviews unless you comprehend them. Your choice of AMSOIL DOT 4 review was piss-poor for the reasons I mentioned. If the reviewer was Jeff Gordon or Fernando Alonso or an ex-Ford brake engineer, you'd have something. If the a bunch of amateurs who race with your reviewer all switched to AMSOIL, you'd have something. If 90% of the local SCCA chapter switched to AMSOIL, that would be really cool. One nobody who didn't use scientific methodology in in testing mean jack. 3. Why don't you provide a few free bottles of AMSOIL DOT 4 to a local SCCA chapter or any other amateur racing group on the condition that each member write a note about his experience with your product? Give away twenty bottles, collect 20 comments. If only half liked AMSOIL better, you could say, "After trying AMSOIL DOT 4 racing brake fluid at open track day at XYZ raceway, ten members of SCCA chapter preferred it to their old brand!" 4. Learn the art of underselling. You oversell like a cheap streetwalker and don't even know it. "Ate is a great fluid. AMSOIL has a DOT 4 fluid that several of my customers use on the track. it's more expensive so it's not for everybody, but the guys on the track swear by it and you might want to give it a try." 5. Don't give out the specs or price until somebody asks. 6. Always identify yourself as an Amsoil Dealer when your posts contain information or opinions about AMSOIL. If you don't, somebody like me who doesn't know you from Adam will figure it out and think you're a dick like every other snake oil selling AMSOIL Dealer. 7. I happen to believe AMSOIL products are very high quality but have never purchased any because of the multi-dick-level marketing scheme the company chose to embrace. 8. You haven't done anything to change the image of the Dick AMSOIL Dealer. Try harder. [/QUOTE]
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