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SVTPerformance's Chain of Restaurants
A Taste of Home
California
Borla has an ignorant owner with no class or customer service skills
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<blockquote data-quote="David Borla" data-source="post: 6234568" data-attributes="member: 69882"><p>Hi, this is David Borla from Borla Performance (previously referred to as "son" lol). </p><p></p><p>While I can understand your pricing frustrations, I must be very clear that we could not have achieved the position we hold in the marketplace without treating our customers right and we will continue to do so for as long as the Borla family is designing and manufacturing performance aftermarket parts. After devoting the last 30 years of our lives to building a brand with an undisputed reputation for excellent customer service (that also happens to be our last name), the Borla family is highly committed to the satisfaction of our customers and we are not interested in upsetting people, particularly those who make the effort to come visit us at our home.</p><p></p><p>Please allow me to shed some light on this if I may......</p><p></p><p>The pricing issue (which is the root of the problem here) is a fairly normal part of our daily business routine and something that most aftermarket manufacturers deal with regularly as well. </p><p></p><p>Here's the problem in a nutshell - It's difficult for end users to understand why they pay more buying direct from a manufacturer and it's difficult for manufacturers to give a quick explanation why when asked this question by a consumer. Many of our aftermarket performance partners have the same issues at their shows and I have even seen this exact issue come up at non-automotive consumer shows where manufacturers sell direct. It's just a difficult situation regardless of the specific parties involved.</p><p></p><p>If you want to know more about the issues manufacturers face at events such as these, please send me an email at <a href="mailto:davidb@borla.com">davidb@borla.com</a> and I'll be happy to tell you some things you might not know about the process. There's a rock solid formula to how and why aftermarket performance companies price the way they do at events like this one but it's a lengthy explanation and not something that can be reasonably communicated in a noisy, windy and time constrained scenario such as the event last Saturday.</p><p></p><p>I'm not quite sure why you feel that your income or appearance has anything to do with this but I assure you they do not. The fact that you were unhappy that you could not buy a system directly from the manufacturer for the same price (or close to it) that you were previously quoted by a distributor would not have changed regardless of your income or appearance. It's not like we were out there giving deals to whomever was dressed best and looked like they had the most money. Quite the contrary actually, everyone paid the same price regardless of income and/or appearance and that's part of the point of an organized pricing structure at an event such as this.</p><p></p><p>If you are unhappy/unsatisfied with the way our pricing structure was communicated to you, we apologize and assure you that it was not our intention to slight you in any way. As I mentioned previously, we could not have made it this far without a commitment to excellent customer service. Based on what you have quoted above, it seems that the only thing that could be seen as "poor service" is the alleged statement "If you werent so loud about asking for a discount maybe i could do something, but since your are i wont". Now I can see how that might have upset you but I also know the person in question very well and I assure you she was poking fun. Many Mustang owners who had just purchased systems from Borla at the set prices heard you ask her for a discount and were waiting on her response. I thought she did quite well with it actually.</p><p></p><p>Regarding my statement about Tbyrne - It was a genuine question regarding the state of their business. Look at their website <a href="http://tbyrne.com/" target="_blank">http://tbyrne.com/</a> it says "on vacation" and the phone number listed 1-877-4-TBYRNE is disconnected. If you, or anyone else knows what happened to them please send me an email at <a href="mailto:davidb@borla.com">davidb@borla.com</a>.</p><p></p><p>Thanks and sorry for the confusion,</p><p></p><p>David Borla</p></blockquote><p></p>
[QUOTE="David Borla, post: 6234568, member: 69882"] Hi, this is David Borla from Borla Performance (previously referred to as "son" lol). While I can understand your pricing frustrations, I must be very clear that we could not have achieved the position we hold in the marketplace without treating our customers right and we will continue to do so for as long as the Borla family is designing and manufacturing performance aftermarket parts. After devoting the last 30 years of our lives to building a brand with an undisputed reputation for excellent customer service (that also happens to be our last name), the Borla family is highly committed to the satisfaction of our customers and we are not interested in upsetting people, particularly those who make the effort to come visit us at our home. Please allow me to shed some light on this if I may...... The pricing issue (which is the root of the problem here) is a fairly normal part of our daily business routine and something that most aftermarket manufacturers deal with regularly as well. Here's the problem in a nutshell - It's difficult for end users to understand why they pay more buying direct from a manufacturer and it's difficult for manufacturers to give a quick explanation why when asked this question by a consumer. Many of our aftermarket performance partners have the same issues at their shows and I have even seen this exact issue come up at non-automotive consumer shows where manufacturers sell direct. It's just a difficult situation regardless of the specific parties involved. If you want to know more about the issues manufacturers face at events such as these, please send me an email at [email]davidb@borla.com[/email] and I'll be happy to tell you some things you might not know about the process. There's a rock solid formula to how and why aftermarket performance companies price the way they do at events like this one but it's a lengthy explanation and not something that can be reasonably communicated in a noisy, windy and time constrained scenario such as the event last Saturday. I'm not quite sure why you feel that your income or appearance has anything to do with this but I assure you they do not. The fact that you were unhappy that you could not buy a system directly from the manufacturer for the same price (or close to it) that you were previously quoted by a distributor would not have changed regardless of your income or appearance. It's not like we were out there giving deals to whomever was dressed best and looked like they had the most money. Quite the contrary actually, everyone paid the same price regardless of income and/or appearance and that's part of the point of an organized pricing structure at an event such as this. If you are unhappy/unsatisfied with the way our pricing structure was communicated to you, we apologize and assure you that it was not our intention to slight you in any way. As I mentioned previously, we could not have made it this far without a commitment to excellent customer service. Based on what you have quoted above, it seems that the only thing that could be seen as "poor service" is the alleged statement "If you werent so loud about asking for a discount maybe i could do something, but since your are i wont". Now I can see how that might have upset you but I also know the person in question very well and I assure you she was poking fun. Many Mustang owners who had just purchased systems from Borla at the set prices heard you ask her for a discount and were waiting on her response. I thought she did quite well with it actually. Regarding my statement about Tbyrne - It was a genuine question regarding the state of their business. Look at their website [url]http://tbyrne.com/[/url] it says "on vacation" and the phone number listed 1-877-4-TBYRNE is disconnected. If you, or anyone else knows what happened to them please send me an email at [email]davidb@borla.com[/email]. Thanks and sorry for the confusion, David Borla [/QUOTE]
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SVTPerformance's Chain of Restaurants
A Taste of Home
California
Borla has an ignorant owner with no class or customer service skills
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