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SVTPerformance's Chain of Restaurants
Road Side Pub
Bloomberg: What’s Happened to Pickup Trucks?
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<blockquote data-quote="Corbic" data-source="post: 16592746" data-attributes="member: 171475"><p>The boats got replaced by SUVs.</p><p></p><p>The reality is consumer taste hasn't shifted since the 1960's.</p><p></p><p>Those with families want large comfortable vehicles with plenty of interior space.</p><p></p><p>EPA ensured cars could no longer be large so manufacturers created SUVs (Trucks).</p><p></p><p>Consumers didn't like the "truck" feel so manufacturers created the truck on car chassis and the modern SUV was born.</p><p></p><p>Pick Ups also grew for the same reason. They are no longer just a tool, but a practical daily driver. People want 4-doors, luxury appointments and fuel economy today is no longer single digits.</p></blockquote><p></p>
[QUOTE="Corbic, post: 16592746, member: 171475"] The boats got replaced by SUVs. The reality is consumer taste hasn't shifted since the 1960's. Those with families want large comfortable vehicles with plenty of interior space. EPA ensured cars could no longer be large so manufacturers created SUVs (Trucks). Consumers didn't like the "truck" feel so manufacturers created the truck on car chassis and the modern SUV was born. Pick Ups also grew for the same reason. They are no longer just a tool, but a practical daily driver. People want 4-doors, luxury appointments and fuel economy today is no longer single digits. [/QUOTE]
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SVTPerformance's Chain of Restaurants
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Bloomberg: What’s Happened to Pickup Trucks?
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