You're trying to justify ADM's on higher demand vehicles due to your lower end products bringing less profit and that's not fair to the consumer.
Yes, MSRP is a suggested price...by the manufacturer that takes dealer profit and cost into consideration. Like I said, it's just greed on the dealers part and it's pushing FORD buyers away from Ford.
Let me give you and example of how it's strictly greed:
Lets say I buy the next GT500 for MSRP plus $30k markup.
I drive the car for a couple weeks and decide it's just not what I want, so I return to your dealership to trade it in.
Can you honestly say you're going to give me blue book plus $30k for it?
No you won't, we all know that.
Greed.
The ADM isn’t because the car is worth more than MSRP, it’s because there are more buyers than cars. Supply and demand has been around much longer than ADM’s. If you don’t want to pay ADM, then you don’t want the car right now. It’s that simple.
While some dealers are sitting on inventory because they’re asking an insanely high ADM, the cars simply aren’t sitting long. The market adjusts for itself. When they stop selling, the ADM’s come off and the below MSRP sales start happening. To say that buyers are being pushed away from Ford is a farce. If they are, then some other manufacturers buyers are filling the void handily.