Anheiser Bush neon beer sign advertising a discontinued Low Alcohol beer (LA beer). This was an advertising sign for the first low alcohol beer ever produced, this beer was produced from 1984 to 1990 when it was replaced by o'doul's. I bought it last year and hardly ever turn it on, its REALLY bright with a Anheiser Bush logo in the middle. Perfect for any mancave. Prefer local sale, would like to get 120 for it.