And that is what I don't understand. I have 0 interest in Lincoln. I should be their target market. The blue hair ladies only have so much longer to exists.
Exactly, other luxury brands have been successful in capturing a younger market, yet keep something in the lineup for the old ladies with electroplated hair. Why did Ford save Lincoln to only continue pumping out uninspired cars that don't stir the soul? Guess they are only interested in selling rebadged SUVs in China.
I agree. They aren't very inspiring. The only new one I would consider buying would be the new navigator. But even then I'd buy a used one if they depreciated too quickly. I'd buy a used continental around 20k. Many other cars above 20k I'd much rather have.
I imagine the Lincoln's have a large profit margin as they do minor exterior updates, minor power train updates, and interior updates.
Lincoln sales have been increasing the last few years. They sell 7-10k cars a month. Much better than the 5-7k a month they were selling 7 years ago. I imagine even with large profit margins, those sales numbers limit project scope quite a bit.