Ranger Raptor versus Bronco Raptor pricing

[Mackie]

Using the Ford price configurator for a 2024 Ranger Raptor shows $59K for a loaded Ranger Raptor. The configurator for a 2024 Bronco Raptor shows $98K.
37" tires, suspension and hard top aside, almost $40K difference for the same 4 door body on frame platform, same powertrain, similar interior (Ranger 'may' be nicer) coming down the same (now idle) assembly line?

 

[Steve@TF]

thats nuts. sort of like how Wrangler 392 cost the same or more(with mark ups) than TRX with blown hemi.

 

[SID297]

I've been around both quite a bit. The BRaptor is a far more competent off-roader and a far more aggressive package than the Ranger Raptor. The Ranger Raptor is going to be 100% better to live with on a daily basis. The difference between the original BRaptor base price ($68,500) and the Ranger Raptor seems about right to me.

 

[Mackie]

I've been around both quite a bit. The BRaptor is a far more competent off-roader and a far more aggressive package than the Ranger Raptor. The Ranger Raptor is going to be 100% better to live with on a daily basis. The difference between the original BRaptor base price ($68,500) and the Ranger Raptor seems about right to me.

Are you saying the BRaptor MSRP went up $30K? It seems there is a big gap between the similar platforms. A Wildtrack with a slightly detuned 3.0L with quiet exhaust would and increased tow rating would fit the bill for many.

 

[SID297]

Are you saying the BRaptor MSRP went up $30K? It seems there is a big gap between the similar platforms. A Wildtrack with a slightly detuned 3.0L with quiet exhaust would and increased tow rating would fit the bill for many.

Last time I checked, BRaptor base MSRP increased $18,000 from when I bought mine. I'm not sure what it is now.