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SVTPerformance's Chain of Restaurants
Road Side Pub
Q & A Session... - Ask a Ford Dealer
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<blockquote data-quote="13COBRA" data-source="post: 16162165" data-attributes="member: 138337"><p>No one is going to jump down your throat.</p><p></p><p>So, there's many different ways to look at it. Luckily, I own/operate a family owned store, and not a corporate store, as it's a little easier to be flexible.</p><p></p><p>Consumers actually prefer a low to no haggle dealership. Something like 80% of consumers hate the haggling part about the car industry the most, compared to all other things in the buying process. They feel like they are at a disadvantage in the situation.</p><p></p><p>Dealerships spend hundreds of thousands, if not millions, each year advertising their inventory. Why would they advertise at a higher price than what they would accept for the vehicle? The days of a customer just driving by, happening to see the exact vehicle they've always wanted, coming in, and willingly pay too much for the vehicle...are long gone. A lot of dealership's have adapted Dale Pollack's methodology on turn and burn when it comes to vehicle pricing. Personally, we adjust our prices every 2 or 3 days to keep up with the market, to make sure we are always competitive. In 4 years, I have never dropped a price more than a few hundred dollars at a time, because we've never been that far above the market. </p><p></p><p>Any dealership that you've been to and offered a price less than their advertised price, and them say "nope, that's it. Sorry", are idiots. What they should do is explain how they came up with that price, where they rank against their competition and further emphasize why their price is justified. At that point, if you turn to walk away, it's on you, and the dealership can feel like they did everything possible.</p><p></p><p>I don't miss deals over a few hundred dollars, but I certainly don't have the ability to take thousands off of any of my advertised prices. I spend too much money to advertise a price that is significantly higher than I would actually accept on the vehicle. I have anywhere from 50-60 vehicles in stock (used) and I sell 45-55 a month. My average day in inventory is always between 21-24 days.</p></blockquote><p></p>
[QUOTE="13COBRA, post: 16162165, member: 138337"] No one is going to jump down your throat. So, there's many different ways to look at it. Luckily, I own/operate a family owned store, and not a corporate store, as it's a little easier to be flexible. Consumers actually prefer a low to no haggle dealership. Something like 80% of consumers hate the haggling part about the car industry the most, compared to all other things in the buying process. They feel like they are at a disadvantage in the situation. Dealerships spend hundreds of thousands, if not millions, each year advertising their inventory. Why would they advertise at a higher price than what they would accept for the vehicle? The days of a customer just driving by, happening to see the exact vehicle they've always wanted, coming in, and willingly pay too much for the vehicle...are long gone. A lot of dealership's have adapted Dale Pollack's methodology on turn and burn when it comes to vehicle pricing. Personally, we adjust our prices every 2 or 3 days to keep up with the market, to make sure we are always competitive. In 4 years, I have never dropped a price more than a few hundred dollars at a time, because we've never been that far above the market. Any dealership that you've been to and offered a price less than their advertised price, and them say "nope, that's it. Sorry", are idiots. What they should do is explain how they came up with that price, where they rank against their competition and further emphasize why their price is justified. At that point, if you turn to walk away, it's on you, and the dealership can feel like they did everything possible. I don't miss deals over a few hundred dollars, but I certainly don't have the ability to take thousands off of any of my advertised prices. I spend too much money to advertise a price that is significantly higher than I would actually accept on the vehicle. I have anywhere from 50-60 vehicles in stock (used) and I sell 45-55 a month. My average day in inventory is always between 21-24 days. [/QUOTE]
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Q & A Session... - Ask a Ford Dealer
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