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SVTPerformance's Chain of Restaurants
Road Side Pub
Name Change - Mustang Mach E
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<blockquote data-quote="AustinSN" data-source="post: 16326687" data-attributes="member: 159453"><p>So, I read this the other day. I have no idea if it's the actual direction that they plan to go but it wouldn't surprise me.</p><p></p><p>They are probably going to create "Mustang" as a sub-brand. Just like Dodge did with SRT, or Hyundai with Genesis. They are divorcing the line from the parent company. </p><p></p><p>From what I understand, it's <em>extremely</em> difficult to sell expensive Fords anywhere in the world but the US. They look at them as cheap shitboxes, because traditionally that's all they were. The most expensive Ford you can buy in most of Europe is an optioned up Edge and apparently the sales on that are shit. </p><p></p><p>They don't sell the Mustang as a cheap pony car overseas. They start at like 38K pounds (in the UK obviously) for an EB, which their base cars are our premiums I guess. Mustang has more sense of luxury outside of the states than it does here. They are attaching this moniker to this stupid electric Edge to drive people away from the cheap Ford image and to a nicer branding. </p><p></p><p>I kind of wish they would have done it under Lincoln.</p></blockquote><p></p>
[QUOTE="AustinSN, post: 16326687, member: 159453"] So, I read this the other day. I have no idea if it's the actual direction that they plan to go but it wouldn't surprise me. They are probably going to create "Mustang" as a sub-brand. Just like Dodge did with SRT, or Hyundai with Genesis. They are divorcing the line from the parent company. From what I understand, it's [i]extremely[/i] difficult to sell expensive Fords anywhere in the world but the US. They look at them as cheap shitboxes, because traditionally that's all they were. The most expensive Ford you can buy in most of Europe is an optioned up Edge and apparently the sales on that are shit. They don't sell the Mustang as a cheap pony car overseas. They start at like 38K pounds (in the UK obviously) for an EB, which their base cars are our premiums I guess. Mustang has more sense of luxury outside of the states than it does here. They are attaching this moniker to this stupid electric Edge to drive people away from the cheap Ford image and to a nicer branding. I kind of wish they would have done it under Lincoln. [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Name Change - Mustang Mach E
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