Am in the market to for a 52” Sony LCD flat screen from Best Buy. It has 16,000 to 1 contrast and the rep said to make sure to have their geek squad come out and recalibrate it. They even had samples set up side by side. One recalibrated and one not. The recalibrated one looked a lot better but is it really worth the $300? Or is the non-calibrated one just a set up.