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<blockquote data-quote="Weather Man" data-source="post: 16975112" data-attributes="member: 137766"><p>[URL unfurl="true"]https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12[/URL]</p><p></p><p><a href="http://jalopnik.com/" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/BBCKvct.img?w=48&h=48&q=60&m=6&f=png&u=t" alt="Jalopnik" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p><a href="http://jalopnik.com/" target="_blank">Jalopnik</a></p><p>Follow</p><h3>Ford Dealers Don't Trust Ford</h3><p>Story by Lawrence Hodge • 21h</p><p><a href="https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2" target="_blank">https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2</a></p><p><a href="https://www.autonews.com/dealers/dealer-survey-ford-least-trusted-car-dealership-brand" target="_blank">Automotive News</a> reports that a dealer survey conducted by automotive data firm <a href="https://www.kerriganadvisors.com/the-kerrigan-dealer-survey/" target="_blank">Kerrigan Advisors</a> shows that Ford dealers have very little trust in company that makes the brand they sell. Meanwhile Toyota dealers have the most trust in their brand.</p><p></p><p>From June to October 2023, 650 dealers across the country were anonymously surveyed in the fifth edition of Kerrigan’s annual dealer survey. The trust question made its debut this year, something Erin Kerrigan, the firm’s managing director told Auto News came about after the recent EV push. Ford came up as the least trusted brand according to its dealerships.</p><p></p><p></p><p><a href="https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2" target="_blank"></a></p><p><a href="https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2" target="_blank"><img src="https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1juibd.img?w=768&h=264&m=6" alt="Image: Kerrigan Advisors" class="fr-fic fr-dii fr-draggable " style="" /></a></p><p>Image: Kerrigan Advisors© Image: Kerrigan Advisors</p><p>Ford issued a statement to Automotive News responding to the survey, saying that its dealers are “important strategic partners and we are always listening and making adjustments. Working with our dealers, we have made recent beneficial changes to address dealer feedback and improve franchise value.” Nissan, Lincoln, Stellantis and Infiniti rounded out the top five that dealers trust the least after Ford.</p><p></p><p>Toyota’s dealers trust the brand the most, something Kerrigan says has to do with the brands strategy.</p><p></p><p></p><p>Kerrigan said things like “discontent ignited by EV strategies and too many <a href="https://jalopnik.com/america-ev-adoption-stalls-over-high-cost-and-low-range-1850976212" target="_blank">EVs flooding dealership lots</a>” and concerns about profitability related to over the air updates are driving the mistrust and skepticism for brands like Ford.</p></blockquote><p></p>
[QUOTE="Weather Man, post: 16975112, member: 137766"] [URL unfurl="true"]https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12[/URL] [URL='http://jalopnik.com/'][IMG alt="Jalopnik"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/BBCKvct.img?w=48&h=48&q=60&m=6&f=png&u=t[/IMG] Jalopnik[/URL] Follow [HEADING=2]Ford Dealers Don't Trust Ford[/HEADING] Story by Lawrence Hodge • 21h [URL='https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2'][/URL] [URL='https://www.autonews.com/dealers/dealer-survey-ford-least-trusted-car-dealership-brand']Automotive News[/URL] reports that a dealer survey conducted by automotive data firm [URL='https://www.kerriganadvisors.com/the-kerrigan-dealer-survey/']Kerrigan Advisors[/URL] shows that Ford dealers have very little trust in company that makes the brand they sell. Meanwhile Toyota dealers have the most trust in their brand. From June to October 2023, 650 dealers across the country were anonymously surveyed in the fifth edition of Kerrigan’s annual dealer survey. The trust question made its debut this year, something Erin Kerrigan, the firm’s managing director told Auto News came about after the recent EV push. Ford came up as the least trusted brand according to its dealerships. [URL='https://www.msn.com/en-us/autos/news/ford-dealers-don-t-trust-ford/ar-AA1jumNX?ocid=msedgdhp&pc=U531&cvid=3c629ee5723448bda2d5421851f47202&ei=12&fullscreen=true#image=2'] [IMG alt="Image: Kerrigan Advisors"]https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1juibd.img?w=768&h=264&m=6[/IMG][/URL] Image: Kerrigan Advisors© Image: Kerrigan Advisors Ford issued a statement to Automotive News responding to the survey, saying that its dealers are “important strategic partners and we are always listening and making adjustments. Working with our dealers, we have made recent beneficial changes to address dealer feedback and improve franchise value.” Nissan, Lincoln, Stellantis and Infiniti rounded out the top five that dealers trust the least after Ford. Toyota’s dealers trust the brand the most, something Kerrigan says has to do with the brands strategy. Kerrigan said things like “discontent ignited by EV strategies and too many [URL='https://jalopnik.com/america-ev-adoption-stalls-over-high-cost-and-low-range-1850976212']EVs flooding dealership lots[/URL]” and concerns about profitability related to over the air updates are driving the mistrust and skepticism for brands like Ford. [/QUOTE]
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