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<blockquote data-quote="Weather Man" data-source="post: 16491005" data-attributes="member: 137766"><p><span style="font-size: 22px"><strong>Ford aims for electric F-150 to be the blue collar winner</strong></span></p><p>Sep. 17, 2020 12:39 PM ET|About: <a href="https://seekingalpha.com/symbol/F" target="_blank">Ford Motor Company (F)</a>|By: <a href="https://seekingalpha.com/author/sa-editor-clark-schultz" target="_blank">Clark Schultz</a>, SA News Editor </p><p></p><p></p><p>Ford (<a href="https://seekingalpha.com/symbol/F" target="_blank">F</a> +3.6%) plans for its all-electric F-150 to continue the tradition of being known as a truck for workers in a <a href="https://www.cnbc.com/2020/09/17/heres-how-ford-will-set-its-electric-f-150-apart-from-tesla-and-gm-pickups.html" target="_blank">differentiation</a> from the recreational alternatives from upcoming from Tesla (NASDAQ:<a href="https://seekingalpha.com/symbol/TSLA" target="_blank">TSLA</a>) and General Motors (NYSE:<a href="https://seekingalpha.com/symbol/GM" target="_blank">GM</a>).</p><p></p><p>"While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard working customers that need a truck to do a job," highlighted Ford exec Kumar Galhotra at a media briefing.</p><p></p><p>"We have a very substantial amount of brand equity in the 'Built Ford Tough' F-150 both in terms of design language, capability and the name itself," he said.</p><p></p><p>Ford is confident the electric F-150 will dazzle in terms of hauling and towing capabilities.</p></blockquote><p></p>
[QUOTE="Weather Man, post: 16491005, member: 137766"] [size=6][b]Ford aims for electric F-150 to be the blue collar winner[/b][/size] Sep. 17, 2020 12:39 PM ET|About: [URL='https://seekingalpha.com/symbol/F']Ford Motor Company (F)[/URL]|By: [URL='https://seekingalpha.com/author/sa-editor-clark-schultz']Clark Schultz[/URL], SA News Editor Ford ([URL='https://seekingalpha.com/symbol/F']F[/URL] +3.6%) plans for its all-electric F-150 to continue the tradition of being known as a truck for workers in a [URL='https://www.cnbc.com/2020/09/17/heres-how-ford-will-set-its-electric-f-150-apart-from-tesla-and-gm-pickups.html']differentiation[/URL] from the recreational alternatives from upcoming from Tesla (NASDAQ:[URL='https://seekingalpha.com/symbol/TSLA']TSLA[/URL]) and General Motors (NYSE:[URL='https://seekingalpha.com/symbol/GM']GM[/URL]). "While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard working customers that need a truck to do a job," highlighted Ford exec Kumar Galhotra at a media briefing. "We have a very substantial amount of brand equity in the 'Built Ford Tough' F-150 both in terms of design language, capability and the name itself," he said. Ford is confident the electric F-150 will dazzle in terms of hauling and towing capabilities. [/QUOTE]
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