Persistance Is A Bitch
- May 18, 2012
Ferrari appoints former Apple design chief Jony Ive for its electric push
- Ferrari NV (NYSE:RACE) hired Apple’s former design chief Jony Ive as it readies its debut into full electric vehicles - WSJ.
- Mr. Ive’s design company LoveFrom Inc., formed in 2019 alongside industrial designer Marc Newson, will work with Ferrari and its largest shareholder, Netherlands-based Exor NV on a number of projects.
- The company revealed in April that its first battery-powered vehicle will hit the showrooms in 2025.
- John Elkann, chairman and chief executive of Exor, and chairman of Ferrari, said the holding company had started talks with LoveFrom’s founders soon after they formed the design firm.