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SVTPerformance's Chain of Restaurants
Road Side Pub
Howard Stern to Move to Satellite Radio
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<blockquote data-quote="nj7703" data-source="post: 1545142" data-attributes="member: 9249"><p>NEW YORK (Reuters) - Howard Stern, one of the most popular U.S. radio personalities, on Wednesday said he will broadcast his show on Sirius Satellite Radio Inc. (Nasdaq:SIRI - news) beginning in 2006, after being dropped earlier this year from several stations that objected to his often off-color humor.</p><p></p><p>By luring Stern away from his current employer, Viacom Inc.'s (NYSE:VIAB - news) Infinity Broadcasting, the deal gives a shot in the arm to satellite radio overall, a new business built on attracting subscribers to dozens of radio stations broadcast digitally.</p><p></p><p>It also gives Sirius, whose shares rose about 17 percent in early trading, a boost in its rivalry with its larger competitor XM Satellite Radio Holdings Inc. (Nasdaq:XMSR - news).</p><p></p><p>Sirius currently has more than 600,000 subscribers, a small amount compared to Stern's current audience on broadcast radio, where he ranks No. 1 in 46 large markets across the country, including New York and Los Angeles.</p><p></p><p>But many analysts have said that a move to satellite radio gives Stern more freedom to broadcast his show.</p><p></p><p>Indecency on the airwaves became a national issue in January when Janet Jackson (news) bared a breast during the National Football League's Super Bowl half-time show.</p><p></p><p>Since then, Clear Channel Communications, which kicked Stern off six of its stations, was fined $1.75 million by the U.S. Federal Communications Commission (news - web sites) to settle all indecency complaints.</p><p></p><p>Sirius said it would need to add 1 million subscribers to cover the cost of the five-year deal. The company estimates total production and operating costs for the show to be about $100 million annually. XM shares fell nearly 3 percent in early trading.</p></blockquote><p></p>
[QUOTE="nj7703, post: 1545142, member: 9249"] NEW YORK (Reuters) - Howard Stern, one of the most popular U.S. radio personalities, on Wednesday said he will broadcast his show on Sirius Satellite Radio Inc. (Nasdaq:SIRI - news) beginning in 2006, after being dropped earlier this year from several stations that objected to his often off-color humor. By luring Stern away from his current employer, Viacom Inc.'s (NYSE:VIAB - news) Infinity Broadcasting, the deal gives a shot in the arm to satellite radio overall, a new business built on attracting subscribers to dozens of radio stations broadcast digitally. It also gives Sirius, whose shares rose about 17 percent in early trading, a boost in its rivalry with its larger competitor XM Satellite Radio Holdings Inc. (Nasdaq:XMSR - news). Sirius currently has more than 600,000 subscribers, a small amount compared to Stern's current audience on broadcast radio, where he ranks No. 1 in 46 large markets across the country, including New York and Los Angeles. But many analysts have said that a move to satellite radio gives Stern more freedom to broadcast his show. Indecency on the airwaves became a national issue in January when Janet Jackson (news) bared a breast during the National Football League's Super Bowl half-time show. Since then, Clear Channel Communications, which kicked Stern off six of its stations, was fined $1.75 million by the U.S. Federal Communications Commission (news - web sites) to settle all indecency complaints. Sirius said it would need to add 1 million subscribers to cover the cost of the five-year deal. The company estimates total production and operating costs for the show to be about $100 million annually. XM shares fell nearly 3 percent in early trading. [/QUOTE]
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