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SVTPerformance's Chain of Restaurants
Road Side Pub
Ford's Marketing Team Is Just Killing It | Insulting Your Customer's Intelligence | Bold Strategy Cotton
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<blockquote data-quote="SID297" data-source="post: 16709237" data-attributes="member: 8858"><p>I get it, someone in the marketing department that handles Ford's social media (Facebook - Meta) program thought this would be cute. Instead, it's cringey. To me, it looks as if a 56 year old was trying to post like a Zoomer. However, it seems that a lot of people took it as an insult to the intelligence of Ford's customer base. I don't think this is how Lee Iacocca would go about selling EVs to the American public. </p><p></p><p>If your effectiveness metric is engagement, this may have been a winner. Just don't read the replies, unless you're looking for some entertainment. My personal favorite is the guy with the Gen-2 SVT Lightning: </p><p></p><p></p><p>[ATTACH=full]1731810[/ATTACH][ATTACH=full]1731801[/ATTACH][ATTACH=full]1731802[/ATTACH][ATTACH=full]1731803[/ATTACH][ATTACH=full]1731804[/ATTACH][ATTACH=full]1731805[/ATTACH][ATTACH=full]1731806[/ATTACH][ATTACH=full]1731807[/ATTACH][ATTACH=full]1731808[/ATTACH][ATTACH=full]1731809[/ATTACH]</p></blockquote><p></p>
[QUOTE="SID297, post: 16709237, member: 8858"] I get it, someone in the marketing department that handles Ford's social media (Facebook - Meta) program thought this would be cute. Instead, it's cringey. To me, it looks as if a 56 year old was trying to post like a Zoomer. However, it seems that a lot of people took it as an insult to the intelligence of Ford's customer base. I don't think this is how Lee Iacocca would go about selling EVs to the American public. If your effectiveness metric is engagement, this may have been a winner. Just don't read the replies, unless you're looking for some entertainment. My personal favorite is the guy with the Gen-2 SVT Lightning: [ATTACH type="full" alt="Ford EV Post.png"]1731810[/ATTACH][ATTACH type="full" alt="Ford EV Post 1.png"]1731801[/ATTACH][ATTACH type="full" alt="Ford EV Post 2.png"]1731802[/ATTACH][ATTACH type="full" alt="Ford EV Post 3.png"]1731803[/ATTACH][ATTACH type="full" alt="Ford EV Post 4.png"]1731804[/ATTACH][ATTACH type="full" alt="Ford EV Post 5.png"]1731805[/ATTACH][ATTACH type="full" alt="Ford EV Post 6.png"]1731806[/ATTACH][ATTACH type="full" alt="Ford EV Post 7.png"]1731807[/ATTACH][ATTACH type="full" alt="Ford EV Post 8.png"]1731808[/ATTACH][ATTACH type="full" alt="Ford EV Post 9.png"]1731809[/ATTACH] [/QUOTE]
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SVTPerformance's Chain of Restaurants
Road Side Pub
Ford's Marketing Team Is Just Killing It | Insulting Your Customer's Intelligence | Bold Strategy Cotton
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