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SVTPerformance's Chain of Restaurants
Road Side Pub
Ford is in a free fall
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<blockquote data-quote="Kornilov" data-source="post: 15920013" data-attributes="member: 163077"><p>Ford sold 900K F Series vehicles in the U.S. in calendar year 2017.</p><p></p><p>Honda and Toyota sold a combined 1.1 million Civics, Corolla, Accords, and Camrys in the U.S. in 2017. We all get that the F-Series is the basis of Ford's North American operation, but to completely cede the Sedan market in the U.S. is a strategic blunder.</p><p></p><p>For one, the market is cyclical and tastes and demands will change back and forth. For two, Ford is giving up on a sizable chunk of the Sedan market. If they could wrest 20% of the Civic, Corolla, Accord, and Camry (CCAC) markets to sell Focuses and Fusions, they would sell somewhere in the neighborhood of 200-250K units which would make them profitable.</p><p></p><p>I admire the bold decision making, but boldly deciding to go off of a cliff is less preferable to taking a measured approach to future strategy.</p></blockquote><p></p>
[QUOTE="Kornilov, post: 15920013, member: 163077"] Ford sold 900K F Series vehicles in the U.S. in calendar year 2017. Honda and Toyota sold a combined 1.1 million Civics, Corolla, Accords, and Camrys in the U.S. in 2017. We all get that the F-Series is the basis of Ford's North American operation, but to completely cede the Sedan market in the U.S. is a strategic blunder. For one, the market is cyclical and tastes and demands will change back and forth. For two, Ford is giving up on a sizable chunk of the Sedan market. If they could wrest 20% of the Civic, Corolla, Accord, and Camry (CCAC) markets to sell Focuses and Fusions, they would sell somewhere in the neighborhood of 200-250K units which would make them profitable. I admire the bold decision making, but boldly deciding to go off of a cliff is less preferable to taking a measured approach to future strategy. [/QUOTE]
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SVTPerformance's Chain of Restaurants
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Ford is in a free fall
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