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2020+ Shelby GT500 Mustang
9.93@140 evolution performance
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<blockquote data-quote="tt335ci03cobra" data-source="post: 16345452" data-attributes="member: 68944"><p>It’s a gutsy play call on their part.</p><p></p><p>If they do it full tilt with balls and brains, could be a huge success and the stuff of legend in marketing classes to come.</p><p></p><p>As they are currently doing it? Well, I think it will be in marketing classes to come but not for glorifying reasons...</p><p></p><p>They should launch with the bad ass model, bump it to 500+hp equivalent, and price it under $60k otd before incentives or gov rebaits. </p><p></p><p>Lose money on the first year. Build equity, sell to masses year 2&3. Give a little to get a foot hold.</p><p></p><p>Kia did this. Genesis, stinger etc</p><p>Nissan did this. R35 gtr</p><p>Tesla does this. All lines.</p><p></p><p>The idea of making profit day one year one is gone save a cash started lemonaid stand. If you want to take in millions, day one year one, start a church, casino, or whorehouse. </p><p></p><p>Customers are too tight and savvy to give anyone any profit anymore, except sweatshop apple (once domesticated again I’ll quit), etc.</p><p></p><p>Bottom line, ford needs to put all its skin in the game if they want to leverage the brand that carries them through recession after recession.</p><p></p><p>1964+, got ford out of death spiral.</p><p></p><p>1979-1983 kept ford from dying again.</p><p></p><p>1992-1996 Mustang again staved off wobbles, Explorer also huge, etc.</p><p></p><p></p><p>2000-2004, mustang sales were 100,000-200,000 per year at ~$20k each. That’s incredible for 9/11, and dot com bubble pop. </p><p></p><p>05-09, mustang held strong sales during recession. We bought em when most cars failed, Camaro was dead, etc.</p><p></p><p>All of the obama years, we bought mustangs getting 18mpg with $4.50 gas+. </p><p></p><p> </p><p>Today it’s 75-125,000/yr at ~$35k each. Factor inflation, and that ships sailing away. The cars are better than ever today. The problem is customers feel alienated by ford. Why don’t we have a drag pack like dodge has? Why don’t we have a supercharged car for 5 years? Why is the manual gone now on the supercharged car? </p><p></p><p>There are logical and valid reasons behind all of that, but to top it off, we don’t get any assertion from Ford that “hey, we get it, this is what we can do with what we can work with. We’ll try to put something together as a limited run, thank you!” </p><p></p><p>No we get a decent, nice SUV with electric capability, but it further suffocates our enthusiast flame. Communicate with us and let us know we’re valued for carrying the brand and company 50 years. Telling us to buy an electric suv or we aren’t mustang faithful is like telling me to let my wife sleep with the neighbor or I’m racist. </p><p></p><p>Show me an electric suv that is an impossible value to pass up, much like a Tesla model 3 is, and I’ll trip over myself to buy it, just like most do for the model 3. Call it a mustang or call it a fiesta. It will sell on value, and market demands value, not patronizing. </p><p></p><p>I want the mach e to do so well it sells a million a year and saves the day, but it won’t do it as currently specked/marketed/optioned/priced. If it moves 150,000 a year, I’ll be very surprised. Meanwhile model 3 is selling to people who’ve never owned a Tesla or a performance car at 300-400,000 per year at ~$50K.</p><p></p><p>End rant</p></blockquote><p></p>
[QUOTE="tt335ci03cobra, post: 16345452, member: 68944"] It’s a gutsy play call on their part. If they do it full tilt with balls and brains, could be a huge success and the stuff of legend in marketing classes to come. As they are currently doing it? Well, I think it will be in marketing classes to come but not for glorifying reasons... They should launch with the bad ass model, bump it to 500+hp equivalent, and price it under $60k otd before incentives or gov rebaits. Lose money on the first year. Build equity, sell to masses year 2&3. Give a little to get a foot hold. Kia did this. Genesis, stinger etc Nissan did this. R35 gtr Tesla does this. All lines. The idea of making profit day one year one is gone save a cash started lemonaid stand. If you want to take in millions, day one year one, start a church, casino, or whorehouse. Customers are too tight and savvy to give anyone any profit anymore, except sweatshop apple (once domesticated again I’ll quit), etc. Bottom line, ford needs to put all its skin in the game if they want to leverage the brand that carries them through recession after recession. 1964+, got ford out of death spiral. 1979-1983 kept ford from dying again. 1992-1996 Mustang again staved off wobbles, Explorer also huge, etc. 2000-2004, mustang sales were 100,000-200,000 per year at ~$20k each. That’s incredible for 9/11, and dot com bubble pop. 05-09, mustang held strong sales during recession. We bought em when most cars failed, Camaro was dead, etc. All of the obama years, we bought mustangs getting 18mpg with $4.50 gas+. Today it’s 75-125,000/yr at ~$35k each. Factor inflation, and that ships sailing away. The cars are better than ever today. The problem is customers feel alienated by ford. Why don’t we have a drag pack like dodge has? Why don’t we have a supercharged car for 5 years? Why is the manual gone now on the supercharged car? There are logical and valid reasons behind all of that, but to top it off, we don’t get any assertion from Ford that “hey, we get it, this is what we can do with what we can work with. We’ll try to put something together as a limited run, thank you!” No we get a decent, nice SUV with electric capability, but it further suffocates our enthusiast flame. Communicate with us and let us know we’re valued for carrying the brand and company 50 years. Telling us to buy an electric suv or we aren’t mustang faithful is like telling me to let my wife sleep with the neighbor or I’m racist. Show me an electric suv that is an impossible value to pass up, much like a Tesla model 3 is, and I’ll trip over myself to buy it, just like most do for the model 3. Call it a mustang or call it a fiesta. It will sell on value, and market demands value, not patronizing. I want the mach e to do so well it sells a million a year and saves the day, but it won’t do it as currently specked/marketed/optioned/priced. If it moves 150,000 a year, I’ll be very surprised. Meanwhile model 3 is selling to people who’ve never owned a Tesla or a performance car at 300-400,000 per year at ~$50K. End rant [/QUOTE]
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9.93@140 evolution performance
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