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Cobra Forums
2020+ Shelby GT500 Mustang
9.93@140 evolution performance
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<blockquote data-quote="tt335ci03cobra" data-source="post: 16345334" data-attributes="member: 68944"><p>Don’t count on ford letting the mustang lose much of any credibility. They need to bolster and hype the mustang name.</p><p></p><p>By naming an electric suv after it, they have essentially asserted that mustang is the strongest brand they have, and put all eggs in that basket.</p><p></p><p>I think the dodge market creep is very real to ford. They want the mustang brand to stay top dog in sales and reputation. </p><p></p><p>Aluminum these and carbon that isn’t to tough an ask if it keeps the brand image up and helps usher in their electric offerings. Tesla may have the niche, informed and trendy market, but ford can sell to the masses easier.</p><p></p><p>Why ford isn’t being overly bold about mustang is a case for marketing classes to study in the future.</p></blockquote><p></p>
[QUOTE="tt335ci03cobra, post: 16345334, member: 68944"] Don’t count on ford letting the mustang lose much of any credibility. They need to bolster and hype the mustang name. By naming an electric suv after it, they have essentially asserted that mustang is the strongest brand they have, and put all eggs in that basket. I think the dodge market creep is very real to ford. They want the mustang brand to stay top dog in sales and reputation. Aluminum these and carbon that isn’t to tough an ask if it keeps the brand image up and helps usher in their electric offerings. Tesla may have the niche, informed and trendy market, but ford can sell to the masses easier. Why ford isn’t being overly bold about mustang is a case for marketing classes to study in the future. [/QUOTE]
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2020+ Shelby GT500 Mustang
9.93@140 evolution performance
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