Full-page ad blasts GM CEO Mary Barra as racist

ZYBORG

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They keep getting bolder and bolder....

“We don’t want to earn your business, just give us preferential treatment based on skin color”.......
 

svtfocus2cobra

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I'm no marketer, but isn't it the goal to spend as little as possible on a demographic while still earning good results with the same demographic? .5% on the budget spent with 14% of sales going to black owned households sounds pretty good to me so why would GM want to spend more when the results likely won't improve by much?
 

Bensin

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Once again people incorrectly or ignorantly using the term "systemic racism" because they think they can get something out of the deal.
Do you mean the black owned media group or the white woman?
Speaking out and standing up for what is right
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At GM, with COVID-19 and the longer pandemic of systemic racism, we know we all need to move through the world in a new way. For us, this means aspiring to be the most inclusive company in the world. And our hope is that every company will do the same.
 

delvin.a

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Do you mean the black owned media group or the white woman?
Speaking out and standing up for what is right
June 3, 2020
At GM, with COVID-19 and the longer pandemic of systemic racism, we know we all need to move through the world in a new way. For us, this means aspiring to be the most inclusive company in the world. And our hope is that every company will do the same.

“we hope everyone will do the same.”

because we are gonna lose our shit if we have to compete
 

SolarYellow

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Do you mean the black owned media group or the white woman?
Speaking out and standing up for what is right
June 3, 2020
At GM, with COVID-19 and the longer pandemic of systemic racism, we know we all need to move through the world in a new way. For us, this means aspiring to be the most inclusive company in the world. And our hope is that every company will do the same.

Both are trying to get something through unscrupulous means, yes? One was pandering and one is doing a shakedown.
 

Klaus

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Would she or a CEO even deal with the granularity of advertising allocations?

I bet that you think that she does not change the lightbulbs in all of GMs factories, either. I am so tired of having to explain this shit to racist assholes.
 

CobraBob

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More corporations need to refuse to bow to BLM and other black groups making these demands.
 
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MFE

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Anybody who works in advertising long enough will encounter the minority-owned media shakedown. The bigger or more government the advertiser, the sooner and more often it will happen. Sometimes it's low key, like "we just want to make sure our audience is properly represented in your advertising investments," but often sounds more like "that's a nice company you have there, be a shame if it came out you were racist". And that's what's happening here.

The thing is, just because the media entity is minority owned doesn't mean its audiences can't be reached in other ways that are usually already taking place. They're usually dog turd publishers with tiny audiences well below the radar of mass marketers, but they're there with their hand out.

I'll never forget running the media investments for a significant state government entity that had mandates for the use of minority- and women-owned suppliers. I got a call from a guy who ran some 2-bit Black newspaper complaining about how they weren't on the buy. I said something like we could maybe fit him in using the mandate and he got all indignant, "I'm not looking for a handout". Yes. Yes you are, you shiny-suit mother****er, now take your 3 dollars and **** off.
 

Tob

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Canada is sending an envoy. Problem solved.

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Detroit Iron

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It's great seeing the woke eat their own. The only way to fight these terrorists is by having a zero tolerance policy from the get go. These woke companies and organizations are going to learn real hard that tough times are a coming. Pissing off half the country can't be good anybody's pocketbook.
 

CobraBob

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They keep getting bolder and bolder........as corporations and people bow to them and their demands.
I added an extension to your post. ;) If the bowing continues, it will get much worse.
 

MG0h3

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Quite bold going after a female.

I’m amazed.

She should claim the allegation is sexist.

It’s like a nationwide crybaby competition.


Sent from my iPhone using svtperformance.com
 

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