Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%
We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.
Today is the first true day to order, though the order banks did open last night. We have been told the following:
Dealerships will be contacting customers today to tell them where they stand on their list, as far as timestamps go, because that will determine whether they will receive a MY21 or a MY22. The timestamps matter per the individual dealership. So if a certain dealership had the first 100 reservations in the entire country, it would still only get 25 of them, with the other 75 being pushed until MY22 (or in reality MY23 as well).
For customers having to wait for MY22 they are going to receive different options. Body paint to match roof options, interiors, exterior colors and more special editions. Pricing for MY22 will not hold constant to MY21 pricing, but "the Bronco team" is still working on an answer for that".
For anyone that has a buildable MY21 order, they will convert their reservation to an order between now and March 19th, and receive an ETA of delivery in May. For those who will most likely get a MY22, they will convert their reservations to orders later in the summer and MY22 production will begin in December.
For customers having to wait for MY22 they are going to receive different options. Body paint to match roof options, interiors, exterior colors and more special editions. Pricing for MY22 will not hold constant to MY21 pricing, but "the Bronco team" is still working on an answer for that".
For anyone that has a buildable MY21 order, they will convert their reservation to an order between now and March 19th, and receive an ETA of delivery in May. For those who will most likely get a MY22, they will convert their reservations to orders later in the summer and MY22 production will begin in December.
For many of us looking forward to having a new Bronco in our driveway, it looks like the wait could be quite a bit longer than originally expected. This news will also undoubtedly lead to significant additional dealer markups in many markets. With demand being incredibly strong and the projected near-term supply being slashed by 75%, market forces will likely send early released models to near GT500 price levels. For now, it’s all a waiting game.
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