Spy Shots—Ford Maverick Disguised as Three-Row SUV

From SEMA:



Back In July, we caught our first look at a mystery (believed to be three-row) SUV, but it has been confirmed that it was a clever disguise for the Bronco Sport-based Ford Maverick.

One shot straight through the windshield shows a small rear window at the end of the prototype’s cab—a feature generally associated with pickups. This confirms that this is, in fact, a pickup, and not an SUV, as the camo designers would have us believe.

The Maverick will slot below the Ranger in Ford’s expanding pickup lineup. It will be smaller and less expensive, while also utilizing a unibody construction.

Expect an official debut near the end of 2021, with an on-sale date not expected until 2022.

The sweet spot will be the same size as all the Japan made little trucks running around in the early 90's.

Maverick........the name that symbolizes (blah) in Fords limited rolodex of vehicle names. I'm on the edge of my seat waiting for the Edsel resurrection.

Screw the SUV, bring back the other Maverick!

U.M.

Can't Ford be creative in picking names that can be directly related to the vehicle they're building, versus resurrecting a decade old 'car' name? Well at least the name can be identified with lower price/economy like the original Maverick.

There going to come a day when the world will turn on all of these truck/SUV models, and want cars again.

Remember when dodge named a 4 door sedan a charger?

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So, possibly a 2000's sized Ranger?

Curious on the actual market in the States. Will there be enough demand where profits are made or will dealers/ford have to discount it like the now dead sedans they had. I guess the price point for each trim will establish that.

CobraBob said:

Can't Ford be creative in picking names that can be directly related to the vehicle they're building, versus resurrecting a decade old 'car' name? Well at least the name can be identified with lower price/economy like the original Maverick.

There going to come a day when the world will turn on all of these truck/SUV models, and want cars again.

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Mulally was big on this, name recognition. I remember watching an interview with him and he said one of the first things he wanted to do was change the name of the 500 to the Taurus because people would recognize it.

Ford has been trying to do the same thing with any new model (like when they tried to name the mach e the mach one).

Blk04L said:

So, possibly a 2000's sized Ranger?

Curious on the actual market in the States. Will there be enough demand where profits are made or will dealers/ford have to discount it like the now dead sedans they had. I guess the price point for each trim will establish that.

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I'm wondering if this is even aimed at the consumer market. It seems like it will be an absolute home run for certain light duty commercial applications. I can see small fleets of these outside parts stores or even residential lawn care.

BOOGIE MAN said:

Remember when dodge named a 4 door sedan a charger?

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Im old enough to remember when Ford named an suv MUSTANG


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BOOGIE MAN said:

Remember when dodge named a 4 door sedan a charger?

Posts and likes are not mine.

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Except Dodge at least made it a brawny V8 Muscle Car.

Let's not act like the Charger name had been sacred.

Corbic said:

Except Dodge at least made it a brawny V8 Muscle Car.

Let's not act like the Charger name had been sacred.

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i will see your Sheby Charger and raise you a Mustang Cobra II

Cough, smaller Honda Ridgeline, cough

trash!

Uncle Meat said:

Screw the SUV, bring back the other Maverick!

U.M.

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This.

Loved the old Maverick Grabbers. Almost bought one for a first car but my father talked me out of it, and into a Mustang. Still wish I bought it though.

Wtf does a Maverick have to do with the Bronco?

Maybe instead of maverick they should call it the goose....fly by denied...

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Steve@TF said:

i will see your Sheby Charger and raise you a Mustang Cobra II

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Well done, Steve!

I wish Ford would bring the Falcon/UTE’s over here. I’d trade the Ranger in in a second for a Barra UTE!!

Should have called it a Courier.

I like mine better.