Bring on tomorrow. Mach-E. First in a series of TV adverts.

CobraBob

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We have two focal points. (1) electric vehicles replacing gas powered vehicle, as in going GREEN, and (2) attaching the Mustang name to a SUV/CUV. I'm fine with offering electric vehicles, but not fine with calling this one a Mustang. The guy in the video must have been paid by Ford! :rolleyes::rolleyes::rolleyes:
 

AustinSN

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First off for the sake of disclosure Bill Ford and the Ford Foundation are on the left side of Stalin, and make Musk look like Ronald Reagan.

As for this electrified cute ute I'm curious as to who is going to buy this $50k-$60k novelty?
They won't steal one Tesla customer. People who own Tesla's buy into the brand. They want to say they own a Tesla.
So who will buy these? They pissed off half of the Mustang owners by calling it a Mustang instead of just a Mach-E. Edge ST buyers?

When people ask themselves, "I could buy a Macan, a GLC, a X3, or a Ford Mustang". Can any of you say with a straight face people will pick the Mustang?
People that buy electric vehicles do so because it is a status symbol. They see themselves as progressive thinking. They are concerned with climate change, urban, well off. They are not going to brag to there friends (non-car people) that they bought a Ford Mustang.
Could you imagine the horror on the faces at the Manhattan dinner party when gender neutral Tom tells his friends he just bought a Ford Mustang Mach-e? "a Mach what?".
EV's are new technology. Mustangs are from the old world. Mach, What is this the 1960's?

I poke around various forums when I get bored and found myself on the Mach E forum a while back, believe it or not, there are Tesla owners out there that have reservations for the Mach E.

Also, Leaf owners, Bolt owners, and everything in between.

There are a lot of people out there that have deep pockets and want the newest technology. This is just another option for them.
 

andymarkv

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Hmmmmm...so the take away here is...if I want a MANUAL transmission AND a V8 in a NEW vehicle...I better keep my eyes open! Those options could be disappearing in the very near future...(I'm STILL pissed that I can't buy a full size truck with manual trans...even Dodge tossed in the towel in '18)
 

ajaf1656

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I had to search for a while to find my Frontier with a manual. I think Toyota ditched the manual for the Tacoma this year. I'll just have to take really good care of my truck since I might not be able to get another one with a stick in the future.
 

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