Gillette’s new commercial “toxic masculinity”

HudsonFalcon said:

So my wife got me a Harry's razor for Christmas and wow what a shave.

I of course gave my approval with a firm slap on her ass. Then I ordered her to shave my back whilst I questioned her hair and makeup choices. This was of course after her daily weigh in.

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03Sssnake said:

I think its funny they attempt to take the moral high ground when they parade paddock girls in latex body suits at Motorsport venues...

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kirks5oh said:

Bunch of butt hurt drama queens in here, easily ruffled up by an internet ad. “I’ve used these razors for years, but certainly not after this commercial”. Sure, this ad is a bit of a stretch, it’s a little weird because it’s complete target audience is obviously men, and it’s a bit admonishing, but can you really disagree with the message? Do you really condone bullying and sexual harassment? Such a weird website I’ve been on for 15 years. Someone shows a video of a woman being abused, and every single comment here is a white knight saying they’d fight to the death to protect a woman being sexually/physically abused. Yet this video is largely based on a movement started by Hollywood women who have actually been abused/raped/etc, and everyone here is super offended? The guy telling his daughter she is amazing and can do anything is the exact message I give my girls every night before tucking them in.

I use these razors and I ain’t ****ing switching. Carry on with the whining. Or.... Watch the video again, look in the mirror next time you shave, and ask yourself if/how you can be better.

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Revvv said:

Search YouTube for the ad and you will find a ton of news stories that also see the commercial as negative.

The issue is not the message of kindness being pushed. The problem is the insinuation that most men are predators of some sort. Gillette is attacking masculinity by judging all according to the actions of a few.

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SID297 said:

Bet Dollar Shave club loves that ad.


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tones_RS3 said:

My friend at work told me about it today. Going off about it too. lol
He says,.......GOODBYE Gillette razors!! They're too expensive anyways. (Which they are!)

**** your PC bullshit agenda!

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joshcarp81 said:

I love how this went from a SCREW them thread to a so you use what kinda ball shave butter?
LOL!!!!!!!!
BTW, i had my wife watch the commercial and she said it was a positive commercial and anyone that gets butthurt over it needs to grow up.

Did i mention my wife voted for Hillary?

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kirks5oh said:

I understand your point and I think it’s valid. That’s one thing they could have changed to soften the ad a bit. Sucks having a finger wrongly pointed at you, or to be profiled........

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My94GT said:

I actually really don’t have much problem with the commercial, add me to the group that thinks it’s not a bad message to just be a well rounded and respectful individual.

The said I stopped using their razors long ago in favor of Harry’s brand as I found they just work better for me.

If I had to guess people are just going to have a problem with any company that poses the tag line boys will be boys is out dated with out really delving into that companies stance behind it.

In this commercial I see some completely ok examples- boys wrestling in a yard and going in relentlessly on one kid, yea break that up no point in letting it continue, cat calling to a girl in the street- I know many woman including my own wife who always talk about how this happens and how trashy they think it is, showing that clip of the older YouTube video where a guy jumps in the midst of to young kids fighting over some petty ass shit- that’s the behavior people always bitch they don’t see enough of when a real life video surfaces of someone getting beat up senselessly and bystanders do nothing so why so bad in a commercial.

So yea in my opinion it’s not at all that bad of an ad. Really though I don’t get up in arms about this stuff anyone. We just had our first son and he will he raise as a boy to be a good man, to defend himself when the need calls for and to hopefully help others where he can. I’d like to not see him be a bully but That doesn’t mean there can’t be jokes at each other’s expense as a group of friends. The list could go on but that covers some of my thoughts on this.

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