Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

2021_Bronco_007.jpg


We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.

Today is the first true day to order, though the order banks did open last night. We have been told the following:

Dealerships will be contacting customers today to tell them where they stand on their list, as far as timestamps go, because that will determine whether they will receive a MY21 or a MY22. The timestamps matter per the individual dealership. So if a certain dealership had the first 100 reservations in the entire country, it would still only get 25 of them, with the other 75 being pushed until MY22 (or in reality MY23 as well).

For customers having to wait for MY22 they are going to receive different options. Body paint to match roof options, interiors, exterior colors and more special editions. Pricing for MY22 will not hold constant to MY21 pricing, but "the Bronco team" is still working on an answer for that".

For anyone that has a buildable MY21 order, they will convert their reservation to an order between now and March 19th, and receive an ETA of delivery in May. For those who will most likely get a MY22, they will convert their reservations to orders later in the summer and MY22 production will begin in December.


For many of us looking forward to having a new Bronco in our driveway, it looks like the wait could be quite a bit longer than originally expected. This news will also undoubtedly lead to significant additional dealer markups in many markets. With demand being incredibly strong and the projected near-term supply being slashed by 75%, market forces will likely send early released models to near GT500 price levels. For now, it’s all a waiting game.
 
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You're free to think that way, but I wouldn't consider it price gouging. I would definitely think of it as price inflation, or a pricing correction.

If you were to sell your house today, would you want to list it for a number that it would sell for in 5 minutes, or would you want to list it at a significantly higher number and sell it in 2-3 weeks?
Major Supplier Issues Cut Projected MY2021 Bronco Production by 75%

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We’ve seen this one coming for a while. The ravages of the Covid pandemic have reached the supply chain for new Ford Bronco production. As of now only an estimated 25% of current reservation holders will receive a MY21 Bronco. Total 2021 model production is projected to be ~60,000 units.

Today is the first true day to order, though the order banks did open last night. We have been told the following:

Dealerships will be contacting customers today to tell them where they stand on their list, as far as timestamps go, because that will determine whether they will receive a MY21 or a MY22. The timestamps matter per the individual dealership. So if a certain dealership had the first 100 reservations in the entire country, it would still only get 25 of them, with the other 75 being pushed until MY22 (or in reality MY23 as well).

For customers having to wait for MY22 they are going to receive different options. Body paint to match roof options, interiors, exterior colors and more special editions. Pricing for MY22 will not hold constant to MY21 pricing, but "the Bronco team" is still working on an answer for that".

For anyone that has a buildable MY21 order, they will convert their reservation to an order between now and March 19th, and receive an ETA of delivery in May. For those who will most likely get a MY22, they will convert their reservations to orders later in the summer and MY22 production will begin in December.


For many of us looking forward to having a new Bronco in our driveway, it looks like the wait could be quite a bit longer than originally expected. This news will also undoubtedly lead to significant additional dealer markups in many markets. With demand being incredibly strong and the projected near-term supply being slashed by 75%, market forces will likely send early released models to near GT500 price levels. For now, it’s all a waiting game.
Guess I’m waiting for a Warthog now.....
 
Wow! That puts a big time hurt to those who have been anxiously waiting for the Bronco. What a huge production reduction for MY2021. Just about kills it for 2021. With the outrageous ADMs dealership will likely add to the 2021s, only a fool would pay them rather than wait for a 2022. JMO.
 
Did a VCR, Pay Phone, or TV repair store provide hundreds of thousands of jobs across the country?

Did a VCR, Pay Phone, or TV repair store provide sponsorships for every local sports team, theater, etc etc?

Did a VCR, Pay Phone, or TV repair store provide hundreds of millions of dollars of taxable income?




VCRs are outdated technology. No one uses them.
TVs are so cheap, you might as well buy a new one. No one can make money working on them.
Pay Phones are irrelevant thanks to Obama who gave out millions of dollars of free phones to welfare recipients.
DAMMIT. when your right your right. Please forgive me sir
 
been looking at a manual base 2 door sasquatch. guess that is gonna have to wait.
Go ahead and put a reservation in, even knowing it'll be a MY22.
Remember cars for clunkers? Remember GM taking government bailout? Remember GM pulling dealership franchises. They may have a different view.

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Yep, sure do. GM and Ford , along with most other manufacturers did buy back franchises.

They had made it too easy to obtain one, and they were over populated. There are still several hundred stores that could be closed, and probably should be.

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Poor analogies. Improved technology made the services you mention obsolete.

we don’t use pay phones or VCR’s anymore, but we all drive automobiles.
We still use those services. the tools we use for them is what has changed.

Movie rental = VCR's replaced by the internet, phones, mobile devices
Telecommunications = Pay Phones replaced by mobile devices
Transportation = ICE will be replaced by electric motors, drivers replaced with automation.

Car mechanic? Simply replace the electric motor and battery, no need to pay a guy for 7 hours labor just to find the issue. Human delivery drivers will be last mile drivers, machines will do over the road driving.

It's coming
 
TVs are so cheap, you might as well buy a new one. No one can make money working on them.

Man, ain't that the truth. I have an older TV that uses a bulb and DLP Chip. Went to YouTube and learned how to fix it myself. It's too easy now. TV has sound, but no picture? Replace the bulb. TV shows white dots? Replace the DLP chip.

Tired of your 70 inch TV? Upgrade to an 80 for less than what you originally paid for the 70 inch LMAO!!! Now the problem is getting rid of your 70 after you upgrade to the 80 because no one will buy your 70 when they can get a new one pretty cheap LOL.

And to stay on topic..... Supply shortage is affecting every business. Don't know how many times I wanted a part for my 65 from Summit, Speedway Motors or Willwood and the part was on backorder....
 
Go ahead and put a reservation in, even knowing it'll be a MY22.Yep, sure do. GM and Ford , along with most other manufacturers did buy back franchises.

They had made it too easy to obtain one, and they were over populated. There are still several hundred stores that could be closed, and probably should be.

Sent from my SM-N986U1 using the svtperformance.com mobile app

and at the same time, phasing out car salesman completely..
 
Car mechanic? Simply replace the electric motor and battery, no need to pay a guy for 7 hours labor just to find the issue. Human delivery drivers will be last mile drivers, machines will do over the road driving.

It's coming

Eh switching from ICE to electric doesn't really do away with the car mechanic, at least not for a long ass time. Repairing all the ICE vehicles still on the road after the switch to electric aside, the large majority of automotive repairs don't actually have anything to do with the engine, at least in most of the newer stuff. From what I see on a day to day basis, most of our repairs these days are split between steering/suspension concerns, electrical concerns, NVH, heating and air, and fixing all this new technology we keep shoving into newer vehicles. All of those concerns have nothing to do with the engine type and would need diagnosis and repairs on electrical vehicles all the same.
 
Eh switching from ICE to electric doesn't really do away with the car mechanic, at least not for a long ass time. Repairing all the ICE vehicles still on the road after the switch to electric aside, the large majority of automotive repairs don't actually have anything to do with the engine, at least in most of the newer stuff. From what I see on a day to day basis, most of our repairs these days are split between steering/suspension concerns, electrical concerns, NVH, heating and air, and fixing all this new technology we keep shoving into newer vehicles. All of those concerns have nothing to do with the engine type and would need diagnosis and repairs on electrical vehicles all the same.
agreed and good points. the need for repairing engines will be reduced...over time. I should have been more specific and made it clear that the need for ICE repair will wane, but you are correct to point out that the term "auto mechanic" covers the entire vehicle and not just the engine.
 
and at the same time, phasing out car salesman completely..
No, I don't think so. It's something like 97% of consumers want a person to interact with.
agreed and good points. the need for repairing engines will be reduced...over time. I should have been more specific and made it clear that the need for ICE repair will wane, but you are correct to point out that the term "auto mechanic" covers the entire vehicle and not just the engine.
Technicians spend most of their time coding software issues now, rather than engine/transmission work.

There will be even more technology issues in the future.

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I wonder bv what this is going to do to those of us that got on board the wait train a month ago.

Unless supply of parts allows for over time production for MY22 to fulfill all outstanding orders, i dont see my wife getting a convertible off road SUV until MY23.

Unless we switch back to her original choice: Wrangler.
 
No, I don't think so. It's something like 97% of consumers want a person to interact with.

That number surprises me. Especially with all these younger generation techies out there now. Hell, my grandkids started knowing how to operate a cell phone at 3 years old LOL.

I bought both my Cobras online. In 2007 I bought my coupe off Ebay and in 2016 I bought my Vert off this website. I consider myself in the older generation that would prefer to buy off a lot and interact with a sales person and see the car in person. So, considering I bought off line back in 2007 it seems odd that today 97% of people still want to buy in person rather than online.

I'm not doubting your number by any means. I'm just saying based on my experience it seems odd that not more are buying online in 2020/21.
 
Someone correct me if I am wrong but it is illegal for the manufacturers to sell directly to the consumer. That is why Tesla got sued in multiple states because other dealerships felt like they had an unfair advantage in their sales strategy as all the Tesla dealers are essentially set up by the company itself.
 
That number surprises me. Especially with all these younger generation techies out there now. Hell, my grandkids started knowing how to operate a cell phone at 3 years old LOL.

I bought both my Cobras online. In 2007 I bought my coupe off Ebay and in 2016 I bought my Vert off this website. I consider myself in the older generation that would prefer to buy off a lot and interact with a sales person and see the car in person. So, considering I bought off line back in 2007 it seems odd that today 97% of people still want to buy in person rather than online.

I'm not doubting your number by any means. I'm just saying based on my experience it seems odd that not more are buying online in 2020/21.

I'm not saying that 97% want to physically come into a dealership, but they want a person to talk to them. They don't want to click and buy and then the car show up with no human interaction.

Someone correct me if I am wrong but it is illegal for the manufacturers to sell directly to the consumer. That is why Tesla got sued in multiple states because other dealerships felt like they had an unfair advantage in their sales strategy as all the Tesla dealers are essentially set up by the company itself.

It's against some states' franchise laws. The states that it's not against their laws, the laws were intentionally made to prevent that kind of action however spending a million dollars a year on lobbyists will get the words twisted and enough gray area to get them a sales point within the state.
 
I'm not saying that 97% want to physically come into a dealership, but they want a person to talk to them. They don't want to click and buy and then the car show up with no human interaction.

That makes sense. I didn't physically talk to someone until my coupe showed up at my door. However, all communication prior to that was with a person through email. My vert I talked to the guy here through PM. Then we talked on the phone to coordinate me picking it up. So, to a point I did communicate with a "person" prior to my purchases even online.
 

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