All Electric Mach-E SUV is Officially in the "Mustang Family"

All Electric Mach-E SUV is Officially in the "Mustang Family"

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DEARBORN, Mich., Nov. 14, 2019 – Ford’s all-new, all-electric SUV will don the iconic pony badge and the name Mustang Mach-E when reservations for the vehicle open after it is revealed this Sunday.

The all-electric Mustang Mach-E will make its debut Nov. 17 at an event in Los Angeles that will be streamed on YouTube, Facebook, Twitter and Autohome (China). Special guest, actor Idris Elba, will help introduce the latest addition to the Mustang family. Immediately following the broadcast – which ends at approximately 6:30 p.m. PST (9:30 p.m. EST) – reservations will open for the Mustang Mach-E at Ford.com.


Customers can reserve their spot in line for the Mustang Mach-E by making a $500 refundable reservation deposit.1 Timing will be critical, especially for a limited First Edition, details of which will be announced as part of the Nov. 17 event.

Customers in the U.S. and Europe who wish to reserve a vehicle can select their desired specification of the Mustang Mach-E, create a Ford account, select their preferred Ford dealer, and enter their credit/debit card details and address.

Customers who reserve a vehicle will be able to finalize their configuration next year when the ordering window opens.

Reservation timing for China will be announced at a later date.




 
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It's probably been said, but this indicates to me that they are expanding the Mustang brand to be a standalone product, meaning it could spawn a variation of other body styles like a 4 door model possibly. I dont necessarily think that would be a bad idea as long as they dont water down the brand and try to build a Mustang van or a small Mustang hatchback although that would likely be fun to drive.
 
The only thing I can see positive out of this epic stupidity on Ford's part is that MAYBE it will convince GM that doing a "Corvette" SUV (yes there are rumors!) is a batshit stupid idea.

I hope it fails as badly as the Edsel.
 
It's probably been said, but this indicates to me that they are expanding the Mustang brand to be a standalone product, meaning it could spawn a variation of other body styles like a 4 door model possibly. I dont necessarily think that would be a bad idea as long as they dont water down the brand and try to build a Mustang van or a small Mustang hatchback although that would likely be fun to drive.
Although I understand what you’re saying and I’m actually thinking this could be a Pacifica replacement for my wife and 3 kids, the Mustang has done damn well on its own for 50+ years and I don’t think they should risk its legacy on a ‘Mustang line’ of SUVs and other non Mustangs.
If the Flex would’ve had sliding doors my wife would have one in place of the Pacifica and if the made a 4-door RWD ‘4-door Mustang’ I’d be in one instead of my Hellcat Charger.
My point is I think we’re agreeing that we support making more enthusiast options.
That said, I can’t really argue with the current F150 and Mustang offerings plus this Mach and the RWD based AWD Explorer are improvements.
-J
 
Although I understand what you’re saying and I’m actually thinking this could be a Pacifica replacement for my wife and 3 kids, the Mustang has done damn well on its own for 50+ years and I don’t think they should risk its legacy on a ‘Mustang line’ of SUVs and other non Mustangs.
If the Flex would’ve had sliding doors my wife would have one in place of the Pacifica and if the made a 4-door RWD ‘4-door Mustang’ I’d be in one instead of my Hellcat Charger.
My point is I think we’re agreeing that we support making more enthusiast options.
That said, I can’t really argue with the current F150 and Mustang offerings plus this Mach and the RWD based AWD Explorer are improvements.
-J

It's not so much what I want but just a guess as to what they could be up to. Like how Dodge made the Ram a standalone brand and then you have BMW making Mini a standalone brand as well as a few others I cant think of right now. Done right it could expand the popularity and sales of the Mustang moniker and possibly give way to even more high performance Mustangs as I'm sure it would change the budgeting for various models quite a bit.
 
Like it or not, it’s coming. I’ve basically replaced all my yard tools (besides the mower)with electric, and they almost outperform my gas stuff. I’m not talking cheap ass box store crap either. As far as the name, well...
 
Because Ford just took 50+ years of what a Mustang has been and pissed all over it with this thing. Why wouldn't Mustang fans be pissed about cheapening the brand they love?

This is beyond disgraceful. I was planning on buying some new fleet F350s for my business but Im not giving these guys any more money until they get their heads out off their asses.

I dont believe you were gonna buy anything. As this new hideous vehicle has nothing today todo with a fleet of F350
 
No thank you... Looks like a generic crossover with a mustangish frontend. Wheres that Ranger with the 99-04 front?

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I dont believe you were gonna buy anything. As this new hideous vehicle has nothing today todo with a fleet of F350

meh, I have choices. I’ve been waiting for the 2020s with the 7.3L as we run the 6.2L now and like the trucks. I can’t say for sure I won’t buy the Superduty as it’s my favorite but man, Ford has pissed me off with everything they have done in the last 5 years. This new “Mustang” is the cherry on top. I don’t feel like supporting stupidity and so far I haven’t. Last few purchases have been Chevs.
 

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