Have they really raised the selling price of trucks? Or just raised the MSRP?
On black Friday week my brother picked up an '18 F-150. The dealer's advertised offer was 25% off MSRP on any vehicle. The final selling price took several additional thousand $ off of that. Maybe at least in part it's a marketing gimmick so they can always advertise a BIG SALE THIS WEEK ONLY! (And next week, too and so on.....). People love to think they are getting a bargain but if no one ever pays full price your discount isn't really real, is it?
Got to admit my brother felt pretty good about his deal even after I explained how Obama had just artificially raised his MSRP. Thanks, Obama.
Sure is a nice truck.
This was the business model of a dealership I worked at 10 years ago... It was always a BIG SALE.. Its all about markup and perception!